Clif Bar & Company

In the words of Clif Bars founder and owner Gary Erikson...“Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains.

In 1990, I lived in a Garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some ‘other’ energy bars all day. Suddenly, despite my hunger , I couldn’t take another bite. I thought “I could make a better bar than this!”

That’s the moment I now call “the epiphany.” Two years later, after countless hours in Mom’s kitchen, the Clif Bar became a reality. And the mission to create a better tasting energy bar was Mom!”

Since those days Clif Bar has grown to be the biggest selling energy bar in the US... and now its available over here!