Crank Brothers

A small group of talented designers who live, work and ride in Laguna Beach, California, Crank Brothers are committed to bringing the design language of the modern bicycle up to date with the cutting edge of contemporary industrial design.

Crank Brothers revolutionary thinking is epitomised by their history of design classics, from their first product, the ‘Speed Lever’, via the phenomenally popular ‘Eggbeater’, to their stunning new wheel design.

Each Crank Brothers product begins life as a clean sheet of paper and a desire to find a perfect solution. the designers then achieve that solution using two guiding principles -great engineering and beautiful design.

The results speak for themselves.

"Is form becoming more important than function these days?" BikeRadar.com

“Let's get the function question out of the way immediately. If you have a product that doesn't function well, you have no chance. You need to make a great (not good, but great) product to be successful. There are just too many great choices out there. Now, if you already have a great product, you can begin to talk about form and style, so let's do that.....

Human beings are strange but somewhat predictable animals. Whether we like it or not, we’re quite aware of what we wear, what we use, what we drive and understand how that transmits messages to other human beings. Simply put, we're vain creatures, but we hate to admit it. We love beautiful things - we can't fight it, it's our human nature.

“Bicycles are beautiful and the ownership of one is a proud moment for all of us. As we own it, we understand its inner beauty and why the bicycle is such a wonderful part of our lives. By giving the bicycle an outer beauty, we get to share that emotion with others. This makes us all feel good about our bikes and ultimately ourselves, twice.”

Andrew Herrick - Director - Crank Brothers