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Staff Favourites

At 2pure we're pretty happy about the products we sell. We ride them most days, summer and winter, road and mountain, and they add a little bit, every ride, to our enjoyment.

Sometimes though, we have a product that, in our opinion, is just a little out of the ordinary. Something that makes even a jaded bunch of industry folk sit up and take notice. A product that is just so damn good that when the testing period is over, we let George know that if he wants it back he'll need to pry it from our cold dead hands.

Behold... the staff fave!

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The Crank Brothers Cobalt SL Directset brings sophisticated design to the most underappreciated component on your bike.
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About as tough and light as a downhill headset can get.
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5050xx pedals use an advanced combination of a sealed ball bearing and needle roller bearing to maximise spindle and bearing strength.
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Mallet 2 pedals provide a lighter weight aluminium platform with the all access clip in system, tough enough for the world cup circuit.
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Take a sweet ride with the Eggbeater 11 Ti pedal. Weighing in at only 174g per pair, the 11 Ti features all titanium construction with Eggbeater's four-sided entry.
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The Crank Brothers Multi 17 - Gold is a robust multi tool with 7 hex keys, 2 screwdrivers, 2 wrenches, 4 spoke keys, chain tool and a t-25 Torx that comes with a stylish gold finish.
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The Multi 19 - Gold has all your trail tools: 7 hex keys, 4 screwdrivers, 2 wrenches, 4 spoke keys, chain tool and a t-25 Torx held in place with some gold rails. It also includes a useful tool flask.
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No touching in the Champagne room! Crank Brothers revolutionary Cobalt wheels in amazing Pimp-Lite™ colour.
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Beautiful Iron coloured version of Crank Brothers Iodine trail/all mountain wheelset.
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Clif’s best selling flavour, packed with enough crunchy peanut butter to keep Elvis happy. Big hunks of peanut to munch on and a slightly less sweet taste than many other bars, these ones will still taste good 80 miles into that epic ride. Peanut buttery loveliness in every bite!
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Luna Bar Nutz Over Chocolate flavour was created because rich cocoa and peanuts are just meant to be together.
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Mountain Berry Shot Bloks are the latest flavour from the Clif kitchen. A no mess, no fuss way to get you over that last hill!
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The Alpine Digital Scale is designed specifically for weighing bikes. Designed to be clamped in a repair stand, it can also be hung from a hook, and has a rubber outer housing for durability
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When working at an event, or away from a workbench a tool tray is invaluable, holding spare parts, tools, lubes within easy reach. This incredibly robust and well designed tray is the best available anywhere.
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The Pro-Elite Repair Stand is quite simply the best available. The Pro-Elite head pushes closed, turns to tighten, and a push button releases and opens the clamp. A host of other features mean this stand has no competition.
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Small, white and stylish - the Jimi Wallet is the iPod of wallets, storing all your cash and cards in a sleek yet tough recycled plastic case.
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The Jumbo Chainstay Protector is made from 2mm Powertex Neoprene, and keeps the bike frame free from scratches.
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The Jumbo Chainstay Protector is made from 2mm Powertex Neoprene, and keeps the bike frame free from scratches.
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The Clear Polyurethane Chainstay Protector is almost invisible, but protects the frame and paintwork from chain slap. The pack includes 2 frame patches for use in other locations to prevent cable rub.
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Clear Polyurethane Frame Protectors protect paintwork from cable rub, but don't interrupt the bike's colour scheme. The pack includes 6 frame patches.
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Knee Shin Combo pads use SOFTCELL technology, which provide impressive comfort combined with great protection.
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Knee Shin Combo pads use SOFTCELL technology, which provide impressive comfort combined with great protection.
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Lizard Skins Mountain Elbow Guards offer greater forearm protectiopn than standard elbow guards.
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Lizard Skins Mountain Elbow Guards offer greater forearm protectiopn than standard elbow guards.
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Lizard Skins DSP (DuraSoft Polymer) Bar Tape is designed for every cyclist who loves to ride the best.
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Lizard Skins DSP (DuraSoft Polymer) Bar Tape is designed for every cyclist who loves to ride the best.
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Lizard Skins DSP (DuraSoft Polymer) Bar Tape is designed for every cyclist who loves to ride the best.
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LOCK-ON CHARGER GRIP - WHT
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The NiteRider Cherry Bomb packs a huge punch, with its super bright central LED, startling flash mode, and versatile mounting it's the tail light of choice for all of us.
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10 function digital wireless computer that can be fitted with the optional cadence kit to become your perfect training companion.
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Wow. 175g. 3hrs burn time. 110+ measured lumens of light output... and it charges from a USB port on your computer! Is this the perfect commuting light?
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The third generation MiNewt receives a new name and power boost of 30% in 2010, increasing light output to 200 measured lumens yet run times stay consistent with last year. How about that? More power with the same run time, almost seems like magic.
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NiteRider's Pro 600 LED lighting system will change the way bicycle lights are made. No longer are you limited by manufacturer’s specifications. With our new internet based D.I.Y. Software you can now design your own specs.
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Pedro’s newest chain lube is made from renewable materials and is safe for the people and the planet. This lube is perfect for mixed to wet conditions.
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The Pinhead Bubble Lock utilises the patented pinhead key system, with its thousands of available combinations, in an easily portable, but uniquely secure lock.
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The Pinhead Four Pack includes locking skewers to replace standard quick-releases, a special locking collar and a locking headset cap to secure your wheels, seatpost, stem and forks from theft.
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