We are pleased to announce the arrival of Ben Sutcliffe. Having worked at Madison in stock control for the last 16 years and for Edinburgh Bike in the buying department for 5 years back in the 90s he brings a fresh look at how we do things. Ben comes with vast experience in the cycle industry within buying and merchandising. He will be helping our merchandising department and also manage the implementation of our new warehouse system.Back to Main Menu
2pure Ltd is pleased to announce their appointment as distributor for the TomTom Bandit Action Camera to the Cycling, Outdoor, and Snow markets within the UK.
Following a successful launch in the Consumer Electronics market earlier this year, TomTom and 2pure will work together to build a presence in these specialist sports channels.
George Bowie, MD of 2pure said:
“We have wanted to be involved in the important Action Camera market for some time, but only when the right opportunity became available. The TomTom name is recognised across the world, and the brand has an unrivalled reputation for innovation, quality, and user-friendly products, so I am confident that the TomTom Bandit Action Camera will satisfy a real need in the market.”
Andrew Stocks, Sales & Marketing Director – TomTom Sport added:
“ TomTom has achieved great success with recent introductions into the Sports channels, and with the market knowledge and experience that a specialist distributor like 2pure can provide we are confident that this success will continue within Action Cameras. 2pure is already working with the right dealers that we want to be with, and they will be able to
provide the focus that we need to establish ourselves in this competitive market.
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Leading Performance Brand Celebrates Edinburgh Distributor at International Sales Meeting in NYC
SHARON HILL, Pa. (July 28, 2015) NATHAN the Running Essentials leader in creating purposefully-designed hydration, visibility and performance gear, is proud to announce the presentation of the Distributor of the Year Award to 2pure. The announcement was made at NATHAN’s annual International Sales Meeting, which took place recently in New York City.
“2pure is a valued partner that aligns with our values, is highly regarded in its markets as an expert and provides excellent service to its retail base,” said NATHAN CEO, Bridgit Lombard. “Additionally 2pure is a brand builder and market creator that works closely with us as a true partner. It is integral to establishing NATHAN’s success globally, both now and as we look ahead.”
The Distributor of the Year Award is designed to celebrate the distributor that emulates the core values that NATHAN stands for and brings the brand’s campaigns and merchandising to local markets in unique ways that drive growth. In just four years, 2pure has proven their passion and pride for the industry through investments in their own infrastructure to help better support the brand, as well as investments in NATHAN products. Based in Edinburgh, 2pure is always strategic in its category growth across each of its distribution channels – from leading UK retailers, like running retail stores Runners Need and Run4It, to department stores, like John Lewis. “It’s hugely rewarding to have our team’s commitment and creative approach recognized by one of our premium brands,” said George Bowie, Managing Director of 2pure. “NATHAN listens to our market and supportsus in execution; it always feels like a partnership. It’s fantastic to work with
NATHAN – they get what it takes to be a successful global brand.”
Further highlighting their strategic thinking and innovative tactics, 2pure continually goes the extra mile for both the retailers it represents and NATHAN. Some of its recent tactics include inviting top UK running retailers to The Running Event in Austin, creating NATHAN Team UK (led by ultrarunner Paul Giblin) who act as dedicated ambassadors, and the hiring of the first International Tech Rep to provide on-the-ground support for retailers to execute in-store campaigns. As part of the award, 2pure will receive an employee entry and roundtrip to New York City for the NYC Marathon in 2016.
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George Bowie, MD at 2pure explains “Over the past 3 years Louise McAlpine has established KT TAPE with the UK consumer by exhibiting and supporting athletes through an extensive list of events. I would like to thank Louise for doing a great job raising the brand’s awareness and firmly establishing it in the UK market.”
“KT TAPE is the dominant player in kinesiology tape and is the No. 1 brand in the world.” explains Paul Keenan MD KT TAPE Europe. “We have invested heavily in building the brand’s awareness with the consumer and now we are focused on increasing distribution making the brand readily available to the consumer. 2pure are the perfect partner to help us achieve this in the UK. We have a clear plan to support them to achieve our aggressive goals for the UK.”
George Bowie added “As Paul says, KT TAPE is the No1 tape brand in the world and it is our responsibility to establish KT TAPE as the No1 tape in the UK. We are looking to continue to increase retail distribution and make the brand available in multiple markets
across the UK. A new and improved pricing model and extensive product offering are now available and we are already seeing sales increase. KT TAPE fits perfectly into our business model.”
What Is KT TAPE:
Whether you’re training for your first marathon, getting ready for your next game, reaching a personal fitness goal, or just trying to get through the day, you already know that nothing slows you down faster than pain and injury. KT TAPE is lightweight, comfortable to wear, and can be used for hundreds of common injuries such as lower back pain, knee pain, shin splints, carpal tunnel syndrome, and tennis elbow, just to name a few.
KT TAPE not only looks good, but it also provides 24 hour relief per application for days at a time through sweat, strain and humidity, and can even be worn in water thanks to our specially designed adhesive.
KT TAPE is applied along muscles, ligaments, and tendons (soft tissue) to provide a lightweight, external support that helps you remain active while recovering from injuries. KT TAPE creates neuromuscular feedback (called proprioception) that inhibits (relaxes) or facilitates stronger firing of muscles and tendons. This feedback creates support elements without the bulk and restriction commonly associated with wraps and heavy bracing. KT TAPE gives you confidence
to perform your best.
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2pure /Active have set up a brand new Team Website for our elite team of Ultra runners.
Team manager Stephen Gildea: “Team Nathan UK was set up to support some of the standout ultra runners in the UK with the best kit in the industry. The aim has always been to help these incredible athletes achieve their potential in races and adventures.
In return, the team gives us real honest feedback on how the kit performs, from day-to-day, trip-to-trip and season-to-season across all the conditions they face throughout the
year. From snowy mountain-tops, to muddy trails and desert canyons.
Whilst the elite team race at the
sharp-end we believe running should be accessible to all and we hope to
inspire and support others. It’s not about the winning. The journey is
always more important than the result.
The aim has always been to help these incredible athletes achieve their potential in races and adventures.”Back to Main Menu
We are delighted to say that 2pure Active has been performing outstandingly well during the first quarter of 2015. In light of this, and the fact that we are continuously striving to improve our services for dealers, we are excited to announce that Peter Farquhar has joined the team.
When it comes to sports and the outdoors Peter is no new-comer, having spent most of his life racing on all types of two wheels or coaching all types of athletes in strength and conditioning. Before joining 2pure, Peter specialised in cycle coaching, personal training, and strength and conditioning, so he has a great understanding of the needs and wants of athletes.
Peter’s role at 2pure is as Sales Account Manager for the Middle and North, where he is looking forward to connecting with new people during his life on the road! Welcome Peter!Back to Main Menu
Nine Point Nine the sister company of 2pure has been transferred to 2pure and will now operate as one company.
“Ultimately this makes it simple for our customers and brands whilst being more efficient to operate. Whilst still maintaining separate teams, 2pure/Cycle and 2pure/Active, we are working much closer to help our customers have the simplest and most efficient service we can offer.”
Sales Director Marco Librizzi
“Working alongside 2pure Cycle can only benefit both sides of the business, it gives both of our dealer bases the ability to easily order, without the need of two accounts”
2pure/Active General Sales Manager Rob McclennanBack to Main Menu
Richard Peploe recently joined 2pure as a Non-Executive Director. He will also hold a place on the company board where he will work with the Senior Management team to deliver on the business plan. Peploe recently left his role as Brand Director at Madison after 22 years of service.
Richard Peploe said:
“Please allow me to give you a summary of my background and explain what my role is at 2pure.
I have worked in the cycle trade all of my life since leaving University. In my first role I spent 8 years at the Edinburgh Bicycle Co-op, one of the leading cycle retailers in the UK. I later moved to Madison, the leading cycle distributor in the UK. Since the year 2000 I held the role of Brand Director.
I decided to leave Madison this year after 22 years of service for a life of semi-retirement, although not ruling out a part time role in the industry if a suitable opportunity became available. 2pure provides that opportunity.
I did not want to be associated with any business with a poor reputation and many major problems to be overcome, such as limited ambition, precarious finances, weak systems, or inadequate staff, for example. I felt that 2pure got all that right, and more besides.
I did want to be part of a business that could take advantage of my years of experience, knowledge, and contacts - where I could make a difference, secure in the knowledge that the business was capable of delivering on the plans that we agree between us.
It will be exciting to be back with a (relatively) small and nimble business that can really focus on the brands that it represents. The Brand Management team already does some great work for the brands that 2pure represents, and I aim to enhance that where I can to ensure that we provide a market-leading service to our partners.
During my time at Madison the company grew to be the leading distributor of top brands in the UK cycle market, with a reputation across the world for effective brand management. I look forward to using that experience at 2pure.”
George Bowie, Managing Director:
“It is a testament to our existing team and the strength of the business that Richard wants to be associated with 2pure.
I believe Richard will be a great asset and will help each of us maximise our potential within the business. We have some aggressive growth plans and I am confident that by taking advantage of Richard’s knowledge and contacts, we will be better placed than ever to achieve them.”Back to Main Menu
I believe Richard will be a great asset and will help each of us maximise our potential within the business.
As we continue to grow our brands and think of ever more creative solutions to the unique challenges that the UK markets offer, our marketing team grows also!
We are pleased to present our strongest ever team, with the addition of two new young Marketing Assistants; Robyn Bowie and Ellie Brown.
Robyn joins us on a years placement from Edinburgh Napier University where she is currently studying Business with Marketing. Having spent the summer of 2013 working at Coronet Peak Resort in New Zealand during their snow season, and with her passion for hockey and cycling, Robyn is perfectly placed in her role at 2pure. Bringing fresh a perspective and new ideas, we are excited to have Robyn on board for the year!
Ellie is our newest recruit having recently graduated from the University of Leeds with a degree in Management with Marketing. She has already worked at some amazing events including the London 2012 Olympics, Royal Ascot and The Open. With a keen background in mountain biking, skiing and hiking, Ellie is already showing that she fits in perfectly with the team. The fact that she loves baking and bakes on a regular basis has nothing to do with it…
Robyn and Ellie join Marketing Manager, Barry and PR, Events & Athletes Manager, Stevie to help do what 2pure do best; build businesses by adding value.Back to Main Menu
As our portfolio expands to include 3 bike brands, we have taken the decision to add a new Territory Account Manager to our team. We will now have 4 account managers visiting you, our lovely dealers.
Please welcome Mike Williams (pictured right). Mike will cover our southern territory which includes the M4 corridor and south. Mike has extensive experience in the industry with stints at Mavic, Raleigh and One Industries. He rides both mountain bikes and road bikes regularly and has just completed a triathlon that involved riding up Alpe d’Huez for the bike stage. Nuts!! We are pleased to have Mike on board, he will be visiting dealers from the 4th of August.
As Tony lives in Leicester we have decided that covering the entire south of the UK was a bit much, so we have carved Tony a new smaller area we are calling East (refer to Map). Tony will now also have responsibility for all national accounts.
We are also changing Cumbria around, from 1st August Andy Nicholson will look after this area. He has lost some of his patch to the new east territory but we need to keep Andy on his toes, we wouldn’t want him getting bored.
Scott will continue to look after Scotland, NE England, Ireland and maybe Iceland.Back to Main Menu
We are delighted to announce the belated welcome of Sharon Noonan and Chris Feltham to the 2pure team.
Sharon is new to our finance department and will be your contact for credit control and accounts assistance. Sharon is responsible for ensuring that our customer accounts are kept up to date. With over 20 years of experience in credit control, we are confident she will ensure invoices are paid in a timeous fashion.
Chris is new to our sales team. Office based, Chris will be at the end of the phone to receive or make sales calls. With over 10 years of experience as a retailer and a veteran of 21 years in the bike industry, Chris is here to help you in any way he can. If you call our sales team, chances are you will talk to Chris. He will be on the front line, alongside Wilma Ralston, helping you get exactly what you need. We are excited to have them on board, building upon the great team we have at 2pure. Please get in touch with either of them for assistance in either accounts or sales.Back to Main Menu
Eddy Merckx Cycles have today announced that they have appointed 2pure as their new distributor in the UK & Ireland.
Rob Beset, CEO at Eddy Merckx Cycles explained:
“This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner. The UK market is an absolute priority for Eddy Merckx Cycles. That’s why we look forward to work with a partner that is focussing so much on high-end ‘brand building’.” Mark Van Wegen, Export Manager at Eddy Merckx Cycles, is equally enthusiastic: “The good contacts with an extensive dealer network as well as their current brand portfolio were decisive for us to cooperate with 2pure. We go for it!”
Eddy Merckx is investing in growing their international footprint whilst staying true to their innovation strategy. The recent appointment of Rob Beset as CEO of Eddy Merckx will help shape the next phase of growth.
George Bowie, MD at 2pure added:
“We believe that with the appointment of Rob Beset the company and brand is in good hands. At 2pure we value relationships and look forward to working closely with Rob and his team to achieve their goals for Eddy Merckx.”
Every product of Eddy Merckx Cycles pays tribute to the rich heritage of the greatest cyclist of all time.That is why Eddy Merckx Cycles strives to produce the best and most attractive racing bikes and win over the largest number of cyclists. In this way the rich history of people and bicycles is linked to the future of the brand in a modern and even innovative manner. The company was founded by Eddy Merckx in 1980 and is still headquartered in Belgium. Eddy Merckx Cycles distributes high-end racing bikes in more than 18 countries through 15 distribution partners.
Within the Benelux the brand is sold by some 85 official Eddy Merckx Cycles dealers. Eddy Merckx Cycles presently sponsors the Topsport Vlaanderen-Baloise, Wallonie-Bruxelles and Jo Piels Pro Cycling teams.
More information: www.eddymerckx.comBack to Main Menu
This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner.
We are pleased to announce that 2pure’s revenues grew 20.5% during the first quarter of 2014. This is a significant achievement considering we no longer distribute Clif Bar and Crankbrothers. Our “like for like” sales were up 60.4% which is a testament to our existing brands, the commitment from everyone inside the company and the strong relationships we have built with our very supportive customers.
Since the start of the year 2pure has added 4 new brands to their portfolio, Osmo, Honey Stinger, Neil Pryde and most recently Eddy Merckx. We have invested in developing our sales, brand and marketing teams to ensure we can deliver the same success’s for our new brands whilst continuing to grow our existing loyal brands.
2pure has a strategic plan that is focussed on growing the business 76% over the next 3 years. The senior management team has been installed over the past 2 years to enable us to take the next step. We will be recruiting 6 new people during the next 18 months and we are set to continue to focus on our Core Purpose “to build businesses by adding value in ways which improve the experience of all participants in every interaction”.
Our sister company Nine Point Nine, focussed on distributing to the speciality Run, Outdoors and General Sports market have had a stellar Q1 with 114.2% growth and 229.4% when we look at like for like sales.
Nine Point Nine success is coming from 3 brands at this time, Nathan, Feetures and Mio. We have had real success by working closely with our retail partners helping them grow these categories in store. We are not in the business of eroding markets, rather we are looking at ways to help the consumer get a better experience out of their activity whilst helping the retailer to increase their revenue. We have also just launched Osmo and Honey Stinger and are seeing strong signs for demand as they are unique products in what is a growing market segment.
Nine Point Nine’s strategic plan aims to grow revenues by 193% over the next 3 years whilst employing an additional 5 people during the next 18 months. Our focus will remain on on our existing brands and any new brands that approach us will only help to accelerate our growth.Back to Main Menu
All ProForma orders can now be securely paid online through our B2B site. Yes, that’s right! As much as we love speaking to you, no longer do ProForma accounts need to place an order online to then spend time on the phone paying for the order.
This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.Back to Main Menu
This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.
We are proud to welcome NeilPryde, one of the most innovative and elegantly engineered road bike brands in the world to the 2pure portfolio.
NeilPryde began in 1970 with Neil Pryde’s desire to develop cutting-edge equipment that would allow him to fulfill his Olympic sailing dream. This competitive streak still runs through everything they do and has led them to create a range of cutting edge road bikes that continue to turn heads in the cycling world.
We have looked forward to working with a road frame brand of this quality from our inception and NeilPryde has provided the perfect match.Back to Main Menu
Recently we made the big decision to relocate our warehouse and bring the company closer together. After a week of transporting products and stocktaking, we started shipping from our new premises in Livingston.
In addition to the warehouse move we have appointed Rob MacLennan as our new Operations Manager. Rob has been successfully responsible in bringing our warehouse operations back in-house and will continue to oversee all stock, warehousing and shipping.
We are confident that this move will allow us to offer the industry leading service level that we constantly strive for.Back to Main Menu
Over the last year we have been working tirelessly to bring what we believe to be some of the best products available to the UK market. We have proudly added six new brands to our portfolio, strengthening both our road and mountain bike category offerings.
Introducing Tate Labs, Dual Eyewear, Galfer, Nathan, Glacier Gloves and ICEdot.
These brands offer products catering for all kinds of cycle consumer and we believe that they will fit in very well here at 2pure. For more information on each of the brands and their products, please have a look at the specific company profiles in the “Our Brands” section.Back to Main Menu
As we continue to grow 2pure as a company we are always delighted when the opportunity arises for us to welcome great new people to the team.
We are excited to tell you that we have employed two new Brand Managers, who between them will be in charge of the majority of our brands allowing them to specify their skills towards getting the most out of companies we represent.
Mark Downie makes a welcome return to 2pure after a number of years managing a successful Edinburgh bike shop. Mark has a passion for great products and an ethos that will compliment 2pure’s Core Purpose.
Ross Millar is a new face in the 2pure office, but is certainly not new to the world of bicycle retail and distribution. His previous experience at companies specialising in both online retail and bicycle distribution make him a great addition to the team.
Iain Baird has also joined 2pure as Commercial Director who will be overseeing the company’s needs, handling daily business issues, managing company associations and finance. Iain’s primary role will be seeing that 2pure operates as efficiently as possible which will in-turn allow us to continue pushing the industry standard service that we strive for.Back to Main Menu
How product gets to market continues to evolve - brands are going direct to retailers, some brands are going direct to consumers and retailers are creating their own brands. Change is natural and welcomed, but who knows what the long term will look like.
“We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now”, explains George Bowie, 2pure’s founder. “We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands.”
2pure has added 4 new brands to its current portfolio. These new brands are positioned towards being road focused, which strengthens 2pure’s category offering.
· Chamois Butt’r · Clement · Kinetic · Rolf PrimaBack to Main Menu
We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now.
When we decided to overhaul our company website we knew it needed more than a nip/tuck. We sent it to bootcamp and we knew it was going to be a while before we were happy with the results. We finally have a new company site that we are proud of.
This ‘News’ section will be updated around once per week with anything from brand news, company news, product launches and press. If you want to keep up with us in real time ‘like’ us on Facebook or follow us on Twitter.Back to Main Menu
It’s super fun, it’s well executed and it’s on our doorstep, so it would have been rude of us not to get involved in Tweedlove, the 10 day Mountain Biking festival taking places in the glorious Tweed Valley.
The festival kicks off next weekend with the all-new POC King and Queen of the Hill enduro on 27th May. Its the first event POC have sponsored in the UK and its a perfect fit. We’ll also be exhibiting our wares at the Glentress 7 XC endurance race. All we need now is some sunshine.Back to Main Menu
Pedro’s have recently teamed up with Levi’s as the official tool sponsor for the launch of their new commuter clothing range.
To launch the range there will be mini bike workshops set up in their flagship store on Regent Street and their pop up store in Boxpark, Shoreditch. Both locations are busy commuter zones and an excellent opportunity for us to market Pedro’s to a whole new audience who don’t read cycle magazines.Back to Main Menu
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