2pure merges with Chocolate Distribution 03/09/2012

How product gets to market continues to evolve - brands are going direct to retailers, some brands are going direct to consumers and retailers are creating their own brands. Change is natural and welcomed, but who knows what the long term will look like.

"We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now", explains George Bowie, 2pure’s founder. "We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands."

2pure has added 4 new brands to its current portfolio. These new brands are positioned towards being road focused, which strengthens 2pure’s category offering.

· Chamois Butt’r · Clement · Kinetic · Rolf Prima

• We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now.

Choice of Champs! 06/06/2012

We recently caught up with superstar Steve Peat in the run up to the Fort William 2012 Downhill World Cup. Steve has been relying on Clif Bar for years and with 17 world cup wins under his belt, he must be doing something right. 

'Clif Bar is a great company to work with, they make pure products that are very tasty. Personally I like the Builders Bars for post-riding and Clif Bars as quick race day snacks but they have a bar for every occasion.'

Steve Peat

We are off to Fort Bill this weekend. Good luck to Steve and the rest of our sponsored riders.

Welcome 18/05/2012

When we decided to overhaul our company website we knew it needed more than a nip/tuck. We sent it to bootcamp and we knew it was going to be a while before we were happy with the results. We finally have a new company site that we are proud of.

This 'News' section will be updated around once per week with anything from brand news, company news, product launches and press. If you want to keep up with us in real time 'like' us on Facebook or follow us on Twitter.

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clifbar.co.uk site launch 16/05/2012

We are delighted to announce that we have launched a Clif Bar & Company UK consumer site. After five years of continuous growth in the cycle market and our expansion into the the general sports, wholefoods and grocery channels, we felt it was time that Clif Bar & Company had a UK centric outlet to educate new and existing consumers.

We worked hard to keep the UK site in line with the main global site, all of the features such as product information, store locators and events calendars are all there, however they only have information specific to the growing UK market. We are confident that the site will help continue Clif Bar & Company's expansion into the mainstream UK market.

Tweedlove 16/05/2012

It's super fun, it's well executed and it's on our doorstep, so it would have been rude of us not to get involved in Tweedlove, the 10 day Mountain Biking festival taking places in the glorious Tweed Valley.

The festival kicks off next weekend with the all-new POC King and Queen of the Hill enduro on 27th May. Its the first event POC have sponsored in the UK and its a perfect fit. We'll also be exhibiting our wares at the Glentress 7 XC endurance race. All we need now is some sunshine.

Pedro’s x Levi’s 10/05/2012

Pedro’s have recently teamed up with Levi’s as the official tool sponsor for the launch of their new commuter clothing range.

To launch the range there will be mini bike workshops set up in their flagship store on Regent Street and their pop up store in Boxpark, Shoreditch. Both locations are busy commuter zones and an excellent opportunity for us to market Pedro’s to a whole new audience who don’t read cycle magazines.