Rep Territory Shake Up 01/08/2014

As our portfolio expands to include 3 bike brands, we have taken the decision to add a new Territory Account Manager to our team. We will now have 4 account managers visiting you, our lovely dealers.

Mike Williams

Please welcome Mike Williams (pictured right). Mike will cover our southern territory which includes the M4 corridor and south.

Mike has extensive experience in the industry with stints at Mavic, Raleigh and One Industries. He rides both mountain bikes and road bikes regularly and has just completed a triathlon that involved riding up Alpe d'Huez for the bike stage. Nuts!!

We are pleased to have Mike on board, he will be visiting dealers from the 4th of August. 

Tony Barton

As Tony lives in Leicester we have decided that covering the entire south of the UK was a bit much, so we have carved Tony a new smaller area we are calling East (refer to Map).  Tony will now also have responsibility for all national accounts. 

Any Nicholson

We are also changing Cumbria around, from 1st August Andy Nicholson will look after this area. He has lost some of his patch to the new east territory but we need to keep Andy on his toes, we wouldn't want him getting bored.

Scott Davidson

Scott will continue to look after Scotland, NE England, Ireland and maybe Iceland. 

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Welcome Chris & Sharon 28/05/2014

We are delighted to announce the belated welcome of Sharon Noonan and Chris Feltham to the 2pure team. 

Sharon is new to our finance department and will be your contact for credit control and accounts assistance. Sharon is responsible for ensuring that our customer accounts are kept up to date. With over 20 years of experience in credit control, we are confident she will ensure invoices are payed in a timeous fashion. 

Chris is new to our sales team. Office based, Chris will be at the end of the phone to receive or make sales calls. With over 10 years of experience as a retailer and a veteran of 21 years in the bike industry, Chris is here to help you in any way he can. If you call our sales team, chances are you will talk to Chris. He will be on the front line, alongside Wilma Ralston, helping you get exactly what you need.

We are excited to have them on board, building upon the great team we have at 2pure. Please get in touch with either of them for assistance in either accounts or sales.​

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2pure appointed as the new UK distributor for Merckx 29/04/2014

Eddy Merckx Cycles have today announced that they have appointed 2pure as their new distributor in the UK & Ireland.

Rob Beset, CEO at Eddy Merckx Cycles explained:

“This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner. The UK market is an absolute priority for Eddy Merckx Cycles. That’s why we look forward to work with a partner that is focussing so much on high-end ‘brand building’.” Mark Van Wegen, Export Manager at Eddy Merckx Cycles, is equally enthusiastic: “The good contacts with an extensive dealer network as well as their current brand portfolio were decisive for us to cooperate with 2pure. We go for it!”

Eddy Merckx is investing in growing their international footprint whilst staying true to their innovation strategy. The recent appointment of Rob Beset as CEO of Eddy Merckx will help shape the next phase of growth.

George Bowie, MD at 2pure added:

“We believe that with the appointment of Rob Beset the company and brand is in good hands. At 2pure we value relationships and look forward to working closely with Rob and his team to achieve their goals for Eddy Merckx.”

About Eddy Merckx Cycles

Every product of Eddy Merckx Cycles pays tribute to the rich heritage of the greatest cyclist of all time.That is why Eddy Merckx Cycles strives to produce the best and most attractive racing bikes and win over the largest number of cyclists. In this way the rich history of people and bicycles is linked to the future of the brand in a modern and even innovative manner. The company was founded by Eddy Merckx in 1980 and is still headquartered in Belgium. Eddy Merckx Cycles distributes high-end racing bikes in more than 18 countries through 15 distribution partners.

Within the Benelux the brand is sold by some 85 official Eddy Merckx Cycles dealers. Eddy Merckx Cycles presently sponsors the Topsport Vlaanderen-Baloise, Wallonie-Bruxelles and Jo Piels Pro Cycling teams.

More information: www.eddymerckx.com

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  • This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner.

Growth 29/04/2014

We are pleased to announce that 2pure's revenues grew 20.5% during the first quarter of 2014. This is a significant achievement considering we no longer distribute Clif Bar and Crankbrothers. Our "like for like" sales were up 60.4% which is a testament to our existing brands, the commitment from everyone inside the company and the strong relationships we have built with our very supportive customers.

Since the start of the year 2pure has added 4 new brands to their portfolio, Osmo, Honey Stinger, Neil Pryde and most recently Eddy Merckx. We have invested in developing our sales, brand and marketing teams to ensure we can deliver the same success's for our new brands whilst continuing to grow our existing loyal brands.

2pure has a strategic plan that is focussed on growing the business 76% over the next 3 years. The senior management team has been installed over the past 2 years to enable us to take the next step. We will be recruiting 6 new people during the next 18 months and we are set to continue to focus on our Core Purpose "to build businesses by adding value in ways which improve the experience of all participants in every interaction".

Our sister company Nine Point Nine, focussed on distributing to the speciality Run, Outdoors and General Sports market have had a stellar Q1 with 114.2% growth and 229.4% when we look at like for like sales.

Nine Point Nine success is coming from 3 brands at this time, Nathan, Feetures and Mio. We have had real success by working closely with our retail partners helping them grow these categories in store. We are not in the business of eroding markets, rather we are looking at ways to help the consumer get a better experience out of their activity whilst helping the retailer to increase their revenue. We have also just launched Osmo and Honey Stinger and are seeing strong signs for demand as they are unique products in what is a growing market segment.

Nine Point Nine's strategic plan aims to grow revenues by 193% over the next 3 years whilst employing an additional 5 people during the next 18 months. Our focus will remain on on our existing brands and any new brands that approach us will only help to accelerate our growth.

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ProForma customers can now pay through B2B 07/02/2014

All ProForma orders can now be securely paid online through our B2B site. Yes, that's right! As much as we love speaking to you, no longer do ProForma accounts need to place an order online to then spend time on the phone paying for the order.

This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.

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  • This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.

NeilPryde joins 2pure 06/11/2013

We are proud to welcome NeilPryde, one of the most innovative and elegantly engineered road bike brands in the world to the 2pure portfolio.

NeilPryde began in 1970 with Neil Pryde’s desire to develop cutting-edge equipment that would allow him to fulfill his Olympic sailing dream. This competitive streak still runs through everything they do and has led them to create a range of cutting edge road bikes that continue to turn heads in the cycling world.

We have looked forward to working with a road frame brand of this quality from our inception and NeilPryde has provided the perfect match.

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Welcome to LinkedIn 09/10/2013

In a continuing effort to provide great relations between our suppliers, brands and dealers, 2pure has created a LinkedIn page allowing professional and streamlined communication of news and brands.

We will be keeping the page updated with information on launch events, product reviews and company news. Find the new LinkedIn page here.

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  • Professional and streamlined communication of news and brands.

Moving (ware)house 20/09/2013

Recently we made the big decision to relocate our warehouse and bring the company closer together. After a week of transporting products and stocktaking, we started shipping from our new premises in Livingston.

In addition to the warehouse move we have appointed Rob MacLennan as our new Operations Manager. Rob has been successfully responsible in bringing our warehouse operations back in-house and will continue to oversee all stock, warehousing and shipping.

We are confident that this move will allow us to offer the industry leading service level that we constantly strive for.

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2pure adds to their brand portfolio 20/09/2013

Over the last year we have been working tirelessly to bring what we believe to be some of the best products available to the UK market. We have proudly added six new brands to our portfolio, strengthening both our road and mountain bike category offerings.

Introducing Tate Labs, Dual Eyewear, Galfer, Nathan, Glacier Gloves and ICEdot.

These brands offer products catering for all kinds of cycle consumer and we believe that they will fit in very well here at 2pure. For more information on each of the brands and their products, please have a look at the specific company profiles in the “Our Brands” section.

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Fresh Faces 18/09/2013

As we continue to grow 2pure as a company we are always delighted when the opportunity arises for us to welcome great new people to the team.

We are excited to tell you that we have employed two new Brand Managers, who between them will be in charge of the majority of our brands allowing them to specify their skills towards getting the most out of companies we represent.

Mark Downie makes a welcome return to 2pure after a number of years managing a successful Edinburgh bike shop. Mark has a passion for great products and an ethos that will compliment 2pure’s Core Purpose.

Ross Millar is a new face in the 2pure office, but is certainly not new to the world of bicycle retail and distribution. His previous experience at companies specialising in both online retail and bicycle distribution make him a great addition to the team.

Iain Baird has also joined 2pure as Commercial Director who will be overseeing the company's needs, handling daily business issues, managing company associations and finance. Iain's primary role will be seeing that 2pure operates as efficiently as possible which will in-turn allow us to continue pushing the industry standard service that we strive for. 

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2pure merges with Chocolate Distribution 03/09/2012

How product gets to market continues to evolve - brands are going direct to retailers, some brands are going direct to consumers and retailers are creating their own brands. Change is natural and welcomed, but who knows what the long term will look like.

"We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now", explains George Bowie, 2pure’s founder. "We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands."

2pure has added 4 new brands to its current portfolio. These new brands are positioned towards being road focused, which strengthens 2pure’s category offering.

· Chamois Butt’r · Clement · Kinetic · Rolf Prima

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  • We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now.

Welcome 18/05/2012

When we decided to overhaul our company website we knew it needed more than a nip/tuck. We sent it to bootcamp and we knew it was going to be a while before we were happy with the results. We finally have a new company site that we are proud of.

This 'News' section will be updated around once per week with anything from brand news, company news, product launches and press. If you want to keep up with us in real time 'like' us on Facebook or follow us on Twitter.

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  • If you want to keep up with us in real time 'like' us on Facebook or follow us on Twitter.

Tweedlove 16/05/2012

It's super fun, it's well executed and it's on our doorstep, so it would have been rude of us not to get involved in Tweedlove, the 10 day Mountain Biking festival taking places in the glorious Tweed Valley.

The festival kicks off next weekend with the all-new POC King and Queen of the Hill enduro on 27th May. Its the first event POC have sponsored in the UK and its a perfect fit. We'll also be exhibiting our wares at the Glentress 7 XC endurance race. All we need now is some sunshine.

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  • Tweedlove logo

Pedro’s x Levi’s 10/05/2012

Pedro’s have recently teamed up with Levi’s as the official tool sponsor for the launch of their new commuter clothing range.

To launch the range there will be mini bike workshops set up in their flagship store on Regent Street and their pop up store in Boxpark, Shoreditch. Both locations are busy commuter zones and an excellent opportunity for us to market Pedro’s to a whole new audience who don’t read cycle magazines.

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