ProForma customers can now pay through B2B 07/02/2014

All ProForma orders can now be securely paid online through our B2B site. Yes, that's right! As much as we love speaking to you, no longer do ProForma accounts need to place an order online to then spend time on the phone paying for the order.

This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.

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  • This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.

NeilPryde joins 2pure 06/11/2013

We are proud to welcome NeilPryde, one of the most innovative and elegantly engineered road bike brands in the world to the 2pure portfolio.

NeilPryde began in 1970 with Neil Pryde’s desire to develop cutting-edge equipment that would allow him to fulfill his Olympic sailing dream. This competitive streak still runs through everything they do and has led them to create a range of cutting edge road bikes that continue to turn heads in the cycling world.

We have looked forward to working with a road frame brand of this quality from our inception and NeilPryde has provided the perfect match.

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Welcome to LinkedIn 09/10/2013

In a continuing effort to provide great relations between our suppliers, brands and dealers, 2pure has created a LinkedIn page allowing professional and streamlined communication of news and brands.

We will be keeping the page updated with information on launch events, product reviews and company news. Find the new LinkedIn page here.

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  • Professional and streamlined communication of news and brands.

Moving (ware)house 20/09/2013

Recently we made the big decision to relocate our warehouse and bring the company closer together. After a week of transporting products and stocktaking, we started shipping from our new premises in Livingston.

In addition to the warehouse move we have appointed Rob MacLennan as our new Operations Manager. Rob has been successfully responsible in bringing our warehouse operations back in-house and will continue to oversee all stock, warehousing and shipping.

We are confident that this move will allow us to offer the industry leading service level that we constantly strive for.

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2pure adds to their brand portfolio 20/09/2013

Over the last year we have been working tirelessly to bring what we believe to be some of the best products available to the UK market. We have proudly added six new brands to our portfolio, strengthening both our road and mountain bike category offerings.

Introducing Tate Labs, Dual Eyewear, Galfer, Nathan, Glacier Gloves and ICEdot.

These brands offer products catering for all kinds of cycle consumer and we believe that they will fit in very well here at 2pure. For more information on each of the brands and their products, please have a look at the specific company profiles in the “Our Brands” section.

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Fresh Faces 18/09/2013

As we continue to grow 2pure as a company we are always delighted when the opportunity arises for us to welcome great new people to the team.

We are excited to tell you that we have employed two new Brand Managers, who between them will be in charge of the majority of our brands allowing them to specify their skills towards getting the most out of companies we represent.

Mark Downie makes a welcome return to 2pure after a number of years managing a successful Edinburgh bike shop. Mark has a passion for great products and an ethos that will compliment 2pure’s Core Purpose.

Ross Millar is a new face in the 2pure office, but is certainly not new to the world of bicycle retail and distribution. His previous experience at companies specialising in both online retail and bicycle distribution make him a great addition to the team.

Iain Baird has also joined 2pure as Commercial Director who will be overseeing the company's needs, handling daily business issues, managing company associations and finance. Iain's primary role will be seeing that 2pure operates as efficiently as possible which will in-turn allow us to continue pushing the industry standard service that we strive for. 

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2pure merges with Chocolate Distribution 03/09/2012

How product gets to market continues to evolve - brands are going direct to retailers, some brands are going direct to consumers and retailers are creating their own brands. Change is natural and welcomed, but who knows what the long term will look like.

"We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now", explains George Bowie, 2pure’s founder. "We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands."

2pure has added 4 new brands to its current portfolio. These new brands are positioned towards being road focused, which strengthens 2pure’s category offering.

· Chamois Butt’r · Clement · Kinetic · Rolf Prima

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  • We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now.

Welcome 18/05/2012

When we decided to overhaul our company website we knew it needed more than a nip/tuck. We sent it to bootcamp and we knew it was going to be a while before we were happy with the results. We finally have a new company site that we are proud of.

This 'News' section will be updated around once per week with anything from brand news, company news, product launches and press. If you want to keep up with us in real time 'like' us on Facebook or follow us on Twitter.

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  • If you want to keep up with us in real time 'like' us on Facebook or follow us on Twitter.

Tweedlove 16/05/2012

It's super fun, it's well executed and it's on our doorstep, so it would have been rude of us not to get involved in Tweedlove, the 10 day Mountain Biking festival taking places in the glorious Tweed Valley.

The festival kicks off next weekend with the all-new POC King and Queen of the Hill enduro on 27th May. Its the first event POC have sponsored in the UK and its a perfect fit. We'll also be exhibiting our wares at the Glentress 7 XC endurance race. All we need now is some sunshine.

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  • Tweedlove logo

Pedro’s x Levi’s 10/05/2012

Pedro’s have recently teamed up with Levi’s as the official tool sponsor for the launch of their new commuter clothing range.

To launch the range there will be mini bike workshops set up in their flagship store on Regent Street and their pop up store in Boxpark, Shoreditch. Both locations are busy commuter zones and an excellent opportunity for us to market Pedro’s to a whole new audience who don’t read cycle magazines.

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