Crankbrothers /

A group of talented designers who live, work and ride in Laguna Beach, CA. Crankbrothers is committed to bringing the design language of the modern bicycle up to date with the cutting edge of contemporary industrial design.

Crankbrothers revolutionary thinking is epitomised by their history of design classics, from their first product, the ‘Speed lever’ to the phenomenally popular ‘Eggbeater’ pedal. Their product range for 2012 encompasses wheelsets, pedals, stems, saddles, seatposts, bars, grips, packs, pumps and tools.

Each crankbrothers product begins life as a clean sheet of paper and a desire to find a perfect solution. The designers then achieve that solution using two guiding principles – great engineering, beautiful design and attention to detail from product to packaging.