We started goodr becuase we think running is fun and your gear should be too. At our core we’re all about creating fun, fashionable, and functional sunglasses, that everyone can afford.
We’re runners and saw a problem that needed to be solved. When we looked at the running sunglasses category, we found it was full of overpriced, ugly product. Our goal was to create the best pair of running sunglasses for under $40 and we did it!
Every product we create must speak to our 4 F’s: Fun | Fashionable | Functional | Ffordable. We launched with six colours known as THE ORIGINALS. We’ve since expanded our collection to include 18 inline colours and two new styles we call our BFGs (Big F8cking goodrs) and Runway goodrs.