When Gary Erickson went on a day-long, 175 mile ride with a friend, he snapped. "I could make a better bar than this!" he decided.

And he did. In his mom's kitchen. To this day, Clif Bars taste deliciously home baked; not least because Gary is still the owner of Clif Bar.

But the perhaps the most impressive thing about Clif Bar is their commitment to people, to community, and to environment. It's a truly ethical company - with a truly tasty product.

Here's what 220Triathlon magazine wrote in a recent review.