About 2Pure

Oper­at­ing out of Liv­ingston, 2pure is the UK exclu­sive dis­trib­u­tor for brands oper­at­ing with­in the spe­cial­ist Cycle, Run and Out­door mar­ket. Our cus­tomers span the spec­trum from mul­ti-nation­al retail­ers to inde­pen­dent stores. 2pure is a fam­i­ly busi­ness run by an enthu­si­as­tic and pas­sion­ate team who devel­op clear com­mer­cial goals, have a shared vision for the busi­ness and live by our core values. 

To build busi­ness­es by adding val­ue in ways which improve the expe­ri­ence of all par­tic­i­pants in every interaction.


"We have achieved our strongest brand mix to date by stay­ing true to our core pur­pose and core values."


OUR CORE VALUES


SIM­PLIC­I­TY

When pre­sent­ed with a chal­lenge, ratio­nalise the solu­tion so that it is sim­ple to fol­low and sim­ple to com­mu­ni­cate. This does not mean it is sim­ple to achieve. Make it easy to work with us.


BE HON­EST, BE BRAVE

Make deci­sions, be con­cise and deliv­er on these deci­sions. Do not be afraid of dif­fi­cult con­ver­sa­tions, be hon­est and to the point, trans­paren­cy is essential.


ACCEPT THAT THERE ARE NO BOUNDARIES

Accept that any­thing is pos­si­ble and that there are very few bound­aries, nev­er say it can’t be done, work togeth­er to find solu­tions and work round obsta­cles. We can win, we will win, together.


STRIVE TO BUILD CLOSE RELATIONSHIPS

Take the approach of pro­vid­ing unques­tioned help to col­leagues who request it. Work with sup­pli­ers and cus­tomers who care about the rela­tion­ship. What goes around comes around.


CRE­ATEFUN AND RESPON­SI­BLE WAY OF DOING BUSINESS

Believe in peo­ple and empow­er them, encour­age ideas, reward exe­cu­tion. Cus­tomers, sup­pli­ers and col­leagues, should have fun work­ing togeth­er on exe­cu­tion. 2pure is a busi­ness focussed on deliv­er­ing the finan­cial objec­tives whilst hav­ing fun.