Operating out of Livingston, 2pure is the UK exclusive distributor for brands operating within the specialist Cycle, Run and Outdoor market. Our customers span the spectrum from multi-national retailers to independent stores. 2pure is a family business run by an enthusiastic and passionate team who develop clear commercial goals, have a shared vision for the business and live by our core values.
To build businesses by adding value in ways which improve the experience of all participants in every interaction.
OUR CORE VALUES
When presented with a challenge, rationalise the solution so that it is simple to follow and simple to communicate. This does not mean it is simple to achieve. Make it easy to work with us.
BE HONEST, BE BRAVE
Make decisions, be concise and deliver on these decisions. Do not be afraid of difficult conversations, be honest and to the point, transparency is essential.
ACCEPT THAT THERE ARE NO BOUNDARIES
Accept that anything is possible and that there are very few boundaries, never say it can’t be done, work together to find solutions and work round obstacles. We can win, we will win, together.
STRIVE TO BUILD CLOSE RELATIONSHIPS
Take the approach of providing unquestioned help to colleagues who request it. Work with suppliers and customers who care about the relationship. What goes around comes around.
CREATE A FUN AND RESPONSIBLE WAY OF DOING BUSINESS
Believe in people and empower them, encourage ideas, reward execution. Customers, suppliers and colleagues, should have fun working together on execution. 2pure is a business focussed on delivering the financial objectives whilst having fun.