Urban flavoured lights for trail, run and outdoors.
Australian product design business founded in 2002, Knog products are designed in Melbourne, but used all over the world. They are the lovechild of co-founders Hugo Davidson (designer) and Mal McKechnie (engineer) who started working together long before Knog, and shared the same design philospophy: to make “unboring” things and re-think how these simple — or complex — products look, feel and function.
Knog are focusing on two segments within the generic ‘outdoor’ market; Camping and Hiking, and Running. The PWR ecosystem, wearable plus and Bandicoot offer the ‘outside’ enthusiasts a comprehensive range from which to pick from for their fun times.
Knog believe urban is an attitude; modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties.
We believe that as a company, it is important to embrace new and adaptive designs and drive these into markets and cultures where they can co-exist. At our core we strive to bring solutions to problems and with that products that have functionality.
With Knog this represents the running and outdoor market, and a natural choice.