Mystery Ranch

Spe­cial­ist tech­ni­cal and every­day ruck­sacks and bags.

Channel: Multi
Logo mystery Ranch colour

Found­ed in 2000, Mys­tery Ranch has a her­itage which spans four decades and is root­ed in func­tion, high qual­i­ty and comfort.

Own­ers Dana Glea­son and Renee Sip­pel-Bak­er met in 1978 at Klet­ter­w­erks – a com­pa­ny which designed spe­cialised car­ry sys­tems for cam­eras and elec­tron­ic equip­ment. Fol­low­ing this suc­cess Dana and Renee found­ed Dana Design in 1985, a com­pa­ny which would be recog­nised for indus­try stan­dards in load car­riage tech­nol­o­gy includ­ing the ArcFlex inter­nal frame – the first pack sys­tem that inte­grat­ed sev­er­al mate­ri­als to max­imise the ben­e­fits of each for excep­tion­al load trans­fer. The brand became renowned for com­fort and function.

Mystery Ranch Tower47 Black
Tow­er 47
Mystery Ranch S21 Gallagator Vice 3qtr
Mystery Ranch Hip Monkey Hunter
Hip Mon­key
Mystery Ranch Urban24 Wood Wax
Urban Assault
Mystery Ranch In And Out22 Black 3qtr
In And Out
Mystery Ranch Scree32 Wms Techno

Prompt­ed by the need for cap­i­tal to expand to wider mar­kets and man­age the grow­ing com­pa­ny, Dana and Renne sold Dana Design to K2 Cor­po­ra­tion in 1995. Real­is­ing there was still oppor­tu­ni­ty in prod­uct devel­op­ment, Dana and Renne began to design hip sacks – the begin­ning of what would become Mys­tery Ranch’s patent­ed lum­bar wrap, and the designs for the NICE frame and SATL would soon follow.

In 2004, Mys­tery Ranch began a rela­tion­ship with the mil­i­tary that would sig­nif­i­cant­ly alter its busi­ness mod­el and design strat­e­gy. The com­pa­ny moved to a direct sales mod­el in order to focus on design­ing prod­ucts for spe­cialised cus­tomers in the mil­i­tary, wild­land fire, back­pack, hunt­ing, and mountaineering.

Today Mys­tery Ranch is a glob­al brand, which con­tin­ues to build back­packs and
every­day bags, keep­ing user-cen­tric designs at the heart of production.