Fashionable active eyewear brand goodr have been announced as the Official Sunglasses Supplier for The 2019 Solheim Cup, which takes place at Gleneagles this week. goodr are launching ‘Golf goodr’ this week at The Solheim Cup.
Well known for their fun and functional sunglasses, specifically designed for running and cycling, success has culminated this week in the launch of ‘Golf goodr’ at the Solheim Cup.
Goodr have a strong belief that running and working out is fun, and consequently your gear should be too. At the core, they are all about creating fun, fashionable, functional and ffordable sunglasses, also known as their 4 F’s. Additionally, one of their core beliefs that drives our company forward is that Bruce Springsteen is just a conglomerate of 30 bald eagles placed into a human-shaped denim suit.
The American brand has been recognised in major publications, including Runner’s World magazine (Gear of the Year and Recommended Best Buy), GQ (Best Buy), Men’s Journal (Gear of the Year), Women’s Running (Gift Guide) and most recently Top Buyers award winner at the 2019 PGA Fashion Show.
George Bowie, Managing Director of 2pure said:
“When we first discovered goodr in the US last year, I just loved the irreverent nature of the brand and thought it would be received well in the UK with a diverse and affordable range of unusually names sunglasses such as ‘Nessy’s Midnight Orgy’ and ‘Whisky Shots with Satan’. To date we’ve been proved right with sales and are working hard to grow the brand further in retail and online.“
Carl the Flamingo, CEO of Goodr, said:
“Squawwwwwwwwk!! Squawwwk, squawwwwk, squawwwwk!”
This roughly translates to:
“We’re stoked that goodr’s have taken off in the UK (despite lack of Californian sunshine) and are honoured to be bringing the party to the Solheim Cup!! When you look good, you golf goodr, and pro athletes are no exception!”
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As we move into the 3rd quarter of 2019 we reflect on the ambassadors we support in partnership with the brands we represent. We’re always humbled by their determination and motivation and inspired by their achievements. Meet Laura Watts – an individual fuelled by self-motivation and a thirst for Ultra Marathon Running and Ironman Triathlons.
Why I enjoy my sport: Running keeps me sane. It gives me the headspace to think and it also allows me to eat, a lot! I also love the challenge of training for an event; If you are doing a spring marathon then that is my motivation for getting myself out in the winter months in all different kinds of cold, wet, windy conditions. The feeling of elation when you cross the finish line is also addictive. I love the camaraderie of Ultra Marathons – everyone is so friendly, and people look out for each other (we are all going through the same thing).
I love being outdoors and running Ultras has allowed me to see so much of our great British countryside. I also really enjoy the challenge that each event brings, especially as I push myself to run further or do something out of my comfort zone. The Ironman is a great example of this. There was a time when I had never participated in a triathlon, where I could only swim breaststroke and had never ridden a racing bike with clip-in shoes. That didn’t stop me and so I took swimming lessons, bought a bike and started cycling. I threw myself in the deep end, literally, completing my first Ironman UK in July in 14 hours 41 minutes.
Aims for the year? It’s been a busy year so far having done the Brighton Marathon, London Marathon (dressed as Wonder Woman), Three Forts Challenge, 3 Marathons in 3 days in June (Part of Sussex Trail Events Marathon Madness Series), Ironman UK and most recently the Kennet and Avon Canal Race which is a 145 Mile Ultra Marathon from Bristol to London and was the winning female and 8th overall! Next I recently took on the UTMB in August and look forward to the Tooting Bec Self-Transcendence 24-hour track race in September (along with a few other marathons which I will use as training runs).
For 2020 I have obtained the qualifying standard for the toughest footrace on earth, Badwater 135 which is a 135-mile Ultra Marathon in Death Valley, USA in July. I will be applying for that in January next year, so fingers crossed I get accepted!
Experience of Compressport products so far? I have been wearing Compressport since I started running Ultra Marathons as it is the best, most high-quality brand. When you are pushing your body to its limits you need compression clothing that is going to work with your body and not let you down. The Compressport products I’ve used so far are of outstanding quality and I love bright colours so my calf sleeves, arm guards and visor are perfect for me!
My Compressport Trisuit which I wore for Ironman UK was just perfect, just the right enough amount of padding for 112 miles on the bike but super lightweight for the run, plus it looked great with a splash of pink which is important too!
Something I would like to share: In March 2018 I was diagnosed with Stage 2 Skin Cancer and had an operation to remove the melanoma and some lymph nodes in my groin. A few weeks later I got an infection in my groin and contracted cellulitis and was very ill, resulting in an emergency operation leaving a hole the size of an orange in the top of my leg. Cancer cells had also spread to my lymph nodes so now I have to have a scan (CT / Ultrasound) every three months to keep a check on this. Thankfully and so far, the melanoma has gone and there has been no further spread. 6 weeks after the operation (when I was in hospital for a week), I ran Centurion Running’s South Downs Way 100 Mile Ultra Marathon, against my surgeon’s advice!
My motto is ‘Never, never give up’.
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Welcome Andrew Martin Following our recent integration with Allcord, we have strengthened our Outdoor Team by adding Andrew Martin as Account Manager. Andrew brings with him a wealth of experience in the Outdoor category and will be a real asset to the team.
He has this to say about joining 2pure:
“As someone who has been immersed in the outdoors from an early age spending much of my spare time backpacking, camping and cycling I am excited to be joining 2Pure as part of their outdoor sales team. Having worked in a number of markets in various roles for some market-leading brands including Buff in the UK, I look forward to bringing some of my experience within account management to help support and grow the retailers within my portfolio in a collaborative and mutually beneficial way.
I currently live in Northumberland and enjoy walking my two Springer Spaniels around the local hills and coastal walks as well as going further afield. I am excited at the prospect of being able to offer market-leading brands to our customers. I look forward to meeting our clients and understanding how we can best support their business in the drive to distinguish themselves from competitors and ultimately grow their business.”
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2pure launch QALO at OTS 2019 – come to Booth 110 to claim 1 of 50 free customized rings each day.
2pure continue to align with leading brands in the Outdoor and Active Lifestyle spaces and are proud to announce our partnership with QALO. Pronounced KAY-LO, QALO was founded on the principles of Quality, Athletics, Love and Outdoors. QALO’s line of products replace metal rings that are not functional and are unsafe for hardworking hands and environments – kayaking, climbing, paddling, riding, running etc. The QALO brand has become a badge of commitment – a commitment to your relationship, your family, your sport, your passions and your cause. QALO has created a movement and community of
athletes, adventurers, artists, creators and protectors that are committed to a bold and fearless lifestyle.
George Bowie, 2pure Managing Director commented “Over the past 2 years I have been intrigued to see the silicone ring category explode in the US outdoor market. QALO created the category and are the best partner we could ask for to help us develop and support us in creating the category in the UK. With over 2 million rings sold in the US in 2018 QALO has a proven track record and has demonstrated the bond that the category can create with the consumer. We are really excited about launching QALO in the UK at OTS next week.”
Ted Baker, QALO CEO commented “We created a movement over the last 6 years that has grown rapidly and been deeply adopted across sport, outdoor, occupational and influential members of these communities. We have experienced amazing growth and success building a brand new category that didn’t exist 6 years ago and now we believe the global opportunity is expansive.”
QALO is the original and #1 selling silicone ring brand built for an active lifestyle. Since creating the world’s first rings made from durable polymers rather than metal in 2013, QALO has led the category with innovative products and sales in excess of 5 million rings.
QALO products are 100% silicone and plastic-free. Tensile strengths provide flexibility, comfort and safety.
Firmly established in the USA and Europe, QALO has now arrived in the UK and we are excited to offer an exclusive customization experience to OTS attendees. We will laser engrave a ring of your choice on-site at Booth 110 – strictly limited to 50 free rings per day, make sure you come by early to complete your customization form.Back to Main Menu
Leading kinesiology tape brand, KT Tape announced today, (Wednesday, June 19) that they are the Official Tape Partner of England Athletics.
KT Tape are the leading global Kinesiology Tape brand supporting everyday athletes and elite professionals since 2008. Based in Utah, America, KT Tape has revolutionised the sports medicine industry with the introduction of the most advanced and recognised kinesiology tape and recovery products.
KT Tape are driven to develop innovative products that enable athletes to perform at their best painlessly. They have developed a kinesiology tape portfolio to address every skin type and sports requirement. A crucial part of their mission is to help educate on the benefits and use of taping, KT Tape offers a huge range of educational videos on their website covering the most-common sports injuries and how to tape for them.
KT Tape are delighted to share their products with England Athletics registered athletes, coaches and clubs offering a discount, support, advice and taping from their experts at National and Club events.
KT Tape is distributed by 2pure in the UK. Ben Lee, Run Sports Channel Manager at 2pure, said: “We are delighted to be the Official Tape Partner of England Athletics. From the beginning KT Tape has supported athletes by developing products which relieve pain, helping athletes to continue training and performing at their very best. We look forward to developing a lasting partnership with England Athletics athletes, clubs and coaches.”
Chris Jones, England Athletics Chief Executive said, “We are excited to welcome KT Tape as a partner of England Athletics. It is always great to work with organisations that share an interest and commitment to supporting athletes to reach their full potential and perform to their highest level.
We recognise that more and more athletes are using sports tape to help with injury management, pain relief and muscular support. By partnering with KT Tape and sharing their knowledge and expertise, we can better inform our participants across track and field and running about the benefits of using kinesiology tape and most importantly how to use it correctly.”Back to Main Menu
Ash Winters. Our new Southern Run Account Manager. Join us in welcoming Ash to 2pure! Our second recent recruitment.
Ash completes our Run Sports Team, joining Ben, Paul, Blair and Adam to give us full UK and Ireland coverage.
Bringing 15 years of sales and business management to our team and having spent 2.5 years with Rapha he is used to working with premium brands.
“My lifelong passions are swimming, cycling and running and I am looking forward to challenging the norm and developing 2pure’s fantastic brands in the Southern region. The brands within the 2pure portfolio are really exciting and provide an opportunity to get some amazing products into the hands of consumers”.
We are confident all our retailers will enjoy working with Ash and enjoy his attention to detail and customer service.
Phone: 07921 038 500
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Edinburgh-based distributor for Ibis Cycles, 2pure Ltd, has reported that their 2019 Ibis Cycles UK Demo Tour has been a massive success so far, with more demo dates following later in the year.
The Ibis Cycles UK Demo Tour (now in its fifth year) visits Ibis dealers and mountain bike events up & down the country, giving customers the opportunity to test one of Ibis’ full carbon models for themselves and driving sales to the dealer network.
The tour has already visited two of the UK’s most-loved dealers and riding spots, One Planet Adventure in Llandegla Forest, Wales, and Cycle Highlands in Ballater, Scotland, with many customers proclaiming at these multi-brand demo events that the award-winning Ripmo 29er was the best bike they’ve ever ridden.
This upcoming weekend’s Transcend Bike Festival in Innerleithen, Scotland (7 – 9 June), will be the UK debut of the recently-released Ripley 4 and the first chance for UK riders to try this fantastic short-travel 29er in its new longer/slacker/lighter guise.
Jake Law, tech support manager at 2pure, said: “We love meeting our extended Ibis Cycles family at demo events and converting many riders that are new to the brand. We can’t wait to give even more riders the opportunity to try our bikes – they definitely won’t be disappointed!”
2019 will be the first year that the Ibis Cycles Demo Tour will attend the very popular Ard Rock Enduro in the Yorkshire Dales (2 – 4 August).
The Tour will also attend a new women’s only event, the Gowaan Gals MTB Festival in Marple (6 – 8 September), co-founded by Ibis Cycles Enduro Race Team rider and current British Enduro Champion, Bex Baraona.
More details about the Ibis Cycles UK Demo Tour can be found at https://www.ibiscycles.co.uk/pages/demo-tour.
Any UK dealers interested in becoming an Ibis stockist are invited to get in touch with 2pure Ltd at firstname.lastname@example.org call us on 0131 449 4147.
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Paul Heywood. Our new North and Middle Run Account Manager. Join us in welcoming Paul to 2pure!
Paul has logged 15 years of experience in the Sporting Goods Industry primarily in Sales and Marketing. You may know him from his most recent position at Saucony.
Paul joins us as we continue to develop and grow our brand portfolio and reach across the UK. He’ll be working with his retailer base to make sure you have the tools and support you need to enjoy success alongside 2pure. He will be responsible for the North and Middle Territories of the UK - if you aren’t sure where you sit in our Territory map then please call us on 0131 449 4147.
Paul has defined key objectives to work on, and he is particularly focussed on helping you drive visibility of the brands we sell and optimising your inventory levels to increase your efficiency and enhance the experience of working with us.
He has already made contact with many of you and will be in touch very soon if he hasn’t been already. Paul is friendly, approachable and we all noticed his great sense of humour when we met him for the first time!
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As part of 2pure’s growth strategy, we took the decision to invest in our sales team again in 2019 and add a new South East Territory Account Manager. Antonin Osmik joins us from SealSkinz as an Account Manager but has also benefitted from working in several busy Evans Cycles stores in London.
Here’s what he says about his latest move to 2pure:
“As a rider and lover of the outdoors I am thrilled to be joining 2pure as Sales Account Manager for the South East of England. I am looking forward to working alongside the 2pure team and some very exciting industry leading brands. Having spent a couple of weeks within 2pure it quickly became apparent how much each brand is engrained within the 2pure DNA and just how important a role every dealer plays. I look forward to meeting with dealers and growing the business in the South East.”We were all immediately impressed by Antonin’s professionalism, dedication to the independent cycle dealer network and his infectious sense of fun. We are sure you will find the same!
“2018 was a year where we experienced 40% growth in our independent business. This was achieved by a period of planned investment in people and our internal re-structure. In Antonin we increase our ability to work with retailers to deliver our brands to market. 2pure now has the strongest team in cycle than it’s ever had, with full territory coverage, internal sales team and a dedicated Channel Manager supporting their work.”
- Oliver Coxhead, Sales Director.
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The Scottish Enduro Series has today confirmed that POC, the leading Swedish manufacturer of helmets, goggles and body armor aimed specifically at gravity sports, is the headline sponsor of the five-venue series for the sixth year running.
For five years the series has delivered an awesome six races at six venues across Scotland. In 2018 that was 32 timed race stages, more than two hours of racing for the fastest riders, 808 Individual riders and 1652 race starters. The series is now the longest established Enduro race series in the country and few would argue with the claim that it is the UK’s premier Enduro race series.
Since its inception in 2014 The POC Scottish Enduro Series is renowned for testing riders at some of Scotland’s best-known mountain bike locations, offering fantastic opportunities to ride on some of Scotland’s most exceptional and classic trails. With Laggan Wolftrax, Innerleithen, Kinlochleven, Pitfichie, Nevis Range in the armoury, from 13 April to 12 October, the 2019 series is set to deliver another phenomenal season of racing.
Frazer Coupland from No Fuss Events and The POC Scottish Enduro Series, said: “We continue to build upon our success, success built on positive partnerships. It’s a delight that POC will be working with us again in 2019. This year’s Scottish Enduro Series looks like it’s going to push Enduro in the UK to the next level. The development of the series and the ability and desire to push the levels and standards is evidence that these partnerships are working well and key to the series’ success.”
Robyn Bowie, Head of Marketing for 2pure, on behalf of POC, said: “We are thrilled to continue our partnership with Frazer and the team at No Fuss
Events. We are proud to be building on such a strong and enduring relationship with the team and excited for what the 2019 season will bring!”
The Enduro World Series (EWS) is the body responsible for bringing Enduro mountain bike racing to the forefront of the global cycling stage and it is important that Scotland maintains a presence on that stage. In 2018 The Scottish Enduro Series was a part of the new EWS European Series, which in turn was part of the EWS Continental championships.
Frazer Coupland added: “It is tremendous news that the 2019 Scottish Enduro Series will host the second round the EWS European Series, as well as the fourth round of the newly established British National Enduro Series. We pride our venue teams and partners in staging fantastic Enduro events. Being part of these two national and international Enduro Series endorses all of their efforts.”
Chris Ball, Managing Director of the Enduro World Series, said: “The Scottish Enduro Series guarantees a balanced mixture of technical, physical and enjoyable stages and with the focus on fun and the enjoyment of riding bikes with like-minded people whilst presenting professionally run, competitive and safe races. We’re excited to be working with the Scottish Enduro Series again and are delighted they’ll be hosting a round of the European Series this summer.”
For 2019 the Scottish Enduro Series team will continue to work with local destination management organisations and groups to ensure that the visiting riders and their supporters get the best possible experience of each area they visit, whilst also ensuring that local businesses are afforded the opportunity to maximize the economic impact from the visit of the series.
Duncan Nisbet, the man behind the Innerleithen round of The Scottish Enduro Series, said: “It is important to me that Innerleithen and Scotland maintain its rightful place as a mountain bike destination and as an enduro mecca, not only in the Scottish calendar but on the world stage. Working together with the community and local businesses we are sure that the riders will appreciate these world class events.”
The series continues to work well with the local riding community, Forestry Commission Scotland, SNH and other land owners and land managers in order to ensure participants get the greatest riding experiences across Scotland, whilst ensuring Scotland maintains its position as a leading global mountain bike destination.
Entry prices for the 2019 POC Scottish Enduro Series vary for each venue. Further information can be found here: http://www.nofussevents.co.uk/scottish-enduro-series.
For 2019 there will be mandatory kit list prior to races and there will be random checks on race day and practice day.Back to Main Menu
As we move into 2019 we reflect on the ambassadors that we have supported in partnership with the brands we represent. We are immensely proud of these individuals in all of their achievements and are inspired by their determination and motivation. In part 4 we meet Grace Gilbert - an individual with a passion for Ironman Triathlons.
Sport: I think instead of putting a sport to my name it is better to say my sport is simply challenges. Anything that’s challenging, trail blazing, unique or just plain madness is my kind of game.
Why: I got into triathlon 5 years ago. I was on holiday with friends feeling a little lost before embarking on my final year at Durham and they persuaded me to “give it a go”. My first race was Blenheim Palace Triathlon and after finishing I was well and truly hooked.
My background is swimming, having done competitive swimming from about 8 years old to 16 years old, so being in the water is by far my favourite discipline. The run is, and will always be, the toughest part of my race. The bike was a grower - I decided at the end of my first season to learn to love it, so I felt like the only natural step was start planning a ride from John O’Groats to Lands’ End.
Low and behold 8 months later I had well a truly fallen in love! This spurred me on to sign up for an Ironman. I completed my first Ironman April 2018 in South Africa, and once the sunburn wore off I speedily signed up for my second in August of the same year, in Vichy. Following Vichy, having knocked an hour and 21 minutes off my previous time, it took me a mere 2 days to sign up for my third one, which will take place in Hamburg 2019.
Why I enjoy it: Both in terms of triathlon and challenges, I am still trying to answer the question of “why I do it”.I think the answer to this is pretty deep rooted and there is no easy way to articulate it. Of course, is pretty easy to answer “why I enjoy it”. I enjoy it mostly because it’s liberating, it’s outside the normal, it’s empowering and it provides me with headspace. One other reason why I have learnt to enjoy doing these things so much, is that I get to see some amazing places, beautiful scenery and landscapes that I otherwise wouldn’t.
Ambitions: 2019 is a big year for me - which is surprising considering 2018 was meant to be my biggest, having got married, changed jobs, moved houses and completed two Ironman’s! But I can’t wait.
Being motivated by challenges and taking the attitude “no challenge is too big”, I have signed up for the Marathon des Sables, which takes place in April 2019. If training for 6 marathons in 6 days in the Sahara isn’t an incentive to improve my marathon time in an Ironman, I don’t know what is?!
I would love to achieve a sub 12-hour ironman time, and/or I would equally love to qualify for Kona, but fundamentally my main goal is to inspire other people that ordinary people can achieve whatever they put their mind to. I’m just a ordinary girl who has aimed high and achieved some pretty awesome things in the short time I’ve been swimming, cycling and running and anyone can do that!
Why did you choose Compressport and how have the products helped you?
I chose Compressport because I am incredibly prone to injury; in the last three years I have suffered with two metatarsal stress fractures, a stress fracture in each one of my shins, ankle and calve problems. Physiotherapy, injections and various other pure medicine has got me back to full fitness.
I moved to Compressport as a preventative, to help me “help myself”. They have absolutely saved my legs - in more ways than one.
The Ironman socks are brilliant for race day but mostly I wear them training as they really help circulation, making sure I am working efficiently and effectively to get those miles in. The R2V2 calf sleeves are my race day must have- as essential as a bike helmet, goggles and trainers! They have been pivotal in both my Ironman race performances! I moved the K-tab at the top to just below my knee when it started niggling, and it absorbed any excess vibrations and reduced the pain, so I could finish my race. The compression element keeps my calves and Achilles supported so that I don’t get problems during the 26.2 miles run. Wearing them on race day also reduced my overall recovery time (although I do wear my second pair compression socks on the journey home following a race) so I can get back to training as soon as possible.
I could not recommend the brand and their products more! I am so proud to be a brand ambassador for such a brilliant company whose products literally changed my training and race output.
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Each year we support aspiring athletes in partnership with the brands we represent. We are immensely proud of these individuals in all of their achievements and are inspired by there determination and motivation. In Part three of four we meet a veteran of 158 marathons and a Team GB age group triathlete.
DAN CURRAN: TEAM GB AGE GROUP TRIATHLETE
Why: In March of 2016 I was diagnosed with head and neck cancer and as part of my treatment I underwent a neck dissection to remove any tumour present. An unexpected complication led me to lose use of the spinal accessory nerve that innervates the muscles of my right shoulder and back muscles. I was fairly sporty at the time but developing this disability necessitated me focusing daily on extensive physiotherapy to aid my recovery. I could not swim or run but I went to the gym every day to use the reclined cycle.
One week my local gym put on a challenge to all members to race a 15km time trial on the static bike, and I won by a few minutes over the second placed competitor. This little victory led me to wonder if I could replicate this level of performance in the real world and I returned to training to swim and run little by little. My Compressport trail running compression tops helped keep my arm sufficiently stable to allow me to slowly
build pace in my running. I had remained a fan of triathlon and during my recovery was looking for a challenge to focus on to keep me sane. So I told myself that one day I would wear a GB trisuit and race for my country. I researched the Team GB Age Group Team qualifiers for the 2018 season and entered two, with very little expectation.
Achievements this year:
As the qualifiers approached I entered local triathlons, with pretty dismal results, but undeterred I trained harder and harder – never missing a day. My first qualifier at Eton Dorney was an unmitigated disaster, roasting to a crisp in the unfamiliar heat of South East England, but family support and home turf at Cardiff somehow gave me the extra lift needed to sneak a qualifying place for the 2018 ITU Triathlon World Championships in Gold Coast Australia. Compressport were incredibly supportive in kitting me out for the training and I raced in my GB trisuit in September 2018, finishing as the 3rd fastest GB athlete in my age group with a PB. I now favour Compressport running and cycling wear above all others, as the range promotes extremely quick recovery from even the hardest training sessions and is also broad enough to provide options for every distance, duration, environment and that intensity that I train with.
Ambitions: I have since qualified for the 2019 World and European Aquathlon Championships in Pontevedre and Targu Mures respectively and will be training hard to race in the 2020 Triathlon World Championships. My honest belief is that virtually anything can be achieved if you can find that initial grain of self-confidence and are willing to work very hard to reach your goal.
Why did you choose Compressport and how have the products helped you?
My Compressport products have supported me throughout all my experiences, both literally and figuratively speaking. My compression tops in particular compensated for the loss of stability in my shoulder unit and gave me the confidence to try and get active again. I even wore my compression socks in hospital after every surgery to reduce the risk of DVT.
GARY DIXON: OFFICIAL MARATHON PACER AND VETERAN OF 158 MARATHONS
SPORT: Veteran of 158 full marathons. This includes 46 marathons as an official pacer.
I run because it enables me to stay fit and healthy and presents me with lots of ‘me time’. ‘Me time is where I clear my head and crystallise any thoughts I am having and as I am a morning person – sets me up for the day ahead. I am fortunate enough to pace approximately 10 marathons / ultra-marathons each year.
WHY: I pace because I love meeting new people and love trying to make their race day both memorable and fun. As I normally pace groups looking to achieve times of sub 4.30 - sub 5.00hrs I am usually surrounded by first timers who are really nervous. With the aid of my iPhone and Bluetooth speaker I also play music all the way round to try help take their mind of how difficult running 26.2 miles is. As I am normally pacing slower groups I sometimes run ahead and take photos of the group that look to share with them and also post on Twitter, so they can see how well they were doing at various stages. My love of pacing and helping others makes running an expensive hobby. I am privileged enough to pace at many iconic marathons including London; NYC; Chicago; Berlin; 2 Oceans (56km in Cape Town) and the iconic Comrades Marathon (90km in South Africa). As this is all voluntary – it means that I have a very expensive hobby / passion!
In addition, I often look to utilise my business contacts to raise much needed funds for various charities. As a result, my running activities thus far have raised over £90,000 for UK charities.
AMBITIONS: My 2019 schedule is already taking shape with marathons in Muscat; Barcelona; Manchester; London; 2 Oceans; Comrades and Berlin. I will also be attempting my 1st 100km (Cotswold Way) and100 miler (North Downs Way).
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Each year we support aspiring athletes in partnership with the brands we represent. We are immensely proud of these individuals in all of their achievements and are inspired by there determination and motivation. In Part two of four we meet two Elite UK and World Obstacle Course OCR athletes
LUKE DE- BENNEDICTIS: ELiTE UK AND WORLD OCR ATHLETE
Name: Luke De-Benedictis
Sport: Obstacle Course Racing - I’m an obstacle course racer, I run, I jump, I climb.
Why: OCR is one of the fastest growing and most exciting sports on the planet, not only do you have to a be an excellent runner but also you need the strength and agility to overcome the obstacles in front of you. My first step into this world was a Spartan Race in 2016 and from then on, I was hooked!
What: Fast forward to 2018 and I’ve managed to build myself up from running open non-competitive wave to winning 2x Spartan Race in the elite wave, compiling a total of 8 podiums so far and placing 2nd in SpartanRace UK & Ireland Series for 2018.
Ambitions: OCR has been quite an adventure giving me the chance to complete in new country’s like Sweden, America, Canada and Andorra; also giving me the chance to take part huge championships events like Spartan Race European Championships, Spartan Race World Championship and OCR World Championships.
Interesting fact: Alongside competing in the sport I’m also co-hosting an obstacle course racing and fitness podcast forcing on the athletes, races training and race kit/products.
Why did you choose Compressport and how have the products helped you?
I choose Compressport after getting a lot of positive feedback from some other OCR athletes about their products. Since I’ve been using their kit I’ve been very impressed with the quality and durability, it’s the perfect kit for OCR. I’ve been wearing the Compressport Trail running shorts V2 which have 3 small mesh pockets around the waist, these are great for holding gels. Also, I wear the Compressport Trail Running Postural Tank Top, again this has excellent array of pockets on the backside of the top plus a useful zip on the front of the top.
Facebook OCR Audio: @OCRAudio
JACK CARPENTER: ELiTE UK AND WORLD OCR ATHLETE
Sport: Obstacle Course Racing
What I"m an OCR (Obstacle Course Racing) athlete and lover of cheese. I fell in love with OCR 2 years ago when I took on a Tough Mudder event in the UK.
Why: Coming from a triathlon background and trying my hand at a couple of endurance events, OCR was that next step. It motivates and challenges me every day to push towards being the best athlete I can be. It offers so many styles of racing and varying distances from 800m sprint events, to 20+km, and even now multi-lap 24hour events. My favourite OCR event, and the one that I have specifically trained for in the last year, is the Spartan series, which offers carries, lifts, climbs, jumps and penalty burpees, all whilst trail running from start to finish. I compete in Spartan at an elite level and finished the UK & Ireland series in 2018 in 4th position, it was my first full season racing as a elite, and where I dedicated all my training towards OCR. I was also chuffed to have a top 60th finishing position at the 2018 Spartan European Championships in France.
Ambitions: 2019 will see me better my Spartan UK & European rankings and I hope to make the trip to the Spartan World Championships to compete at the highest level of OCR.
I absolutely love training and racing OCR, I believe it’s truly an all-round functional sport. It pushes and tests the body in many ways from grip, strength, endurance, power, mobility and stamina - what more could you want!
Why did you choose Compressport and how have the products helped you?
Compressport are always my go to running and training clothing, it’s the only compression clothing I have found to aid my training all round, from running hard in the trails through to promoting muscle recovery. Compressport gear is so lightweight and comfortable, but at the same time offers the compression support the muscles need. I look forward to putting my full leg recovery compression leggings on post race or after a hard training effort, they really help speed up my recovery and boost blood flow to tired muscles, allowing me to get back training at top form quickly.
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Each year we support aspiring athletes in partnership with the brands we represent. We are immensely proud of these individuals in all of their achievements and are inspired by there determination and motivation. We will present to you a recap of two of the athletes for 2018 each week for four weeks in our blog series.
Why: After getting fit training in the gym I started to think about setting myself a goal to challenge myself. A client from my job at the time invited me to try a duathlon; a run-bike-run race, and I thought, why not! Over the last 3 years I’ve gradually worked my way up, training hard, and earlier this year I became both the British and world champion for the standard distance.
What: The race comprises of a 10km run, a 40km TT (non-drafting) bike leg and finally a 5km run. It takes roughly around 1 hour 50 minutes and to say it’s gruelling is an understatement! Many people ask me why on earth I put myself through this ordeal over and over, and the hours of intense training it takes to stay at this level, but honestly, I just love it. After sadly losing my dad I needed a focus in my life and duathlon has given me that, allowing me to channel my pain into something positive.
Ambitions: In 2019 I plan to defend my world title in Pontevedra and will also be going for a gold medal in the European championships in Romania, along with lots of other races to keep me sharp.’ Performing at this level, and all the time when I was building up to where I am now, there are certain brands I’ve relied on to be my go-to’s.
Why Compressport? For keeping injuries at bay during training, post-race recovery, and wicked looking gear, Compressport has been the one for me!
Sport: I am a GB Mountain runner and XC runner.
I started running when I was six, from there I slowly progressed to competitive racing.
Why: The competitive side of running is a really important part of running for me as it opens opportunity’s that I would never be able to do.
Ambitions: Being able to run in races such as the World and European champs has allowed me to visit places I would never have been able to visit such as Macedonia. These opportunity’s and friendships made at these races is makes running so unique for me.
Achievements this year: These past 12 months have been my most successful as I have started to compete internationally in both cross country and mountain running.I have had some great experiences and some hard times. Most recently I competed at the world mountain running championships where due to a
mix of fatigue and poor preparation. I had a race that was not what I should have achieved. This however allowed me to learn more about me and my training and hopefully allow me to race better in the future.
In the next year, I’m hoping to carry on my improvement and look to compete for GB in cross country and possibly track. I guess we will have to wait and see.
Compressport is a company that makes quality products for runners and helps me get out in tough conditions all year round to train and then recover quickly after.
Instagram: @euan.brennanBack to Main Menu
Here are 2pure we have enjoyed seeing the team develop as athletes as well as embrace challenges throughout the season; they have proved to be a thrilling watch and a fantastically talented team. We are saddened to hear about Ellen and Joe’s injuries and we wish them both a speedy recovery and look forward to seeing them back racing once they have fully recovered. We are proud to support the team and look forward to seeing what 2019 brings for them.
2018 has been a strange year for the team, we lost Meghan before the season began due to long term injury and this would be a theme for the team throughout 2018.
This left Joe (team manager) in Grand Vets, Josh – Juniors, Jeremy – Youth and Ellen Junior Woman.
In the end 2018, was probably one of the best seasons we have ever had with new race organisers and new venues to race.
It all started back in early February with the frames arriving ready to be built up. This was helped by having the correct tools we were able to get with the support from Unior tools. No more bodging with pliers and a hammer!
Winter training had gone well, and the team felt confident when the first race finally arrived, all the way back in April, at Cwmcarn. The track had been refreshed and big jumps resurfaced. The atmosphere was amazing! We managed to get two riders on the podium with a 2nd for Ellen and a 3rd for Joe. A great result for the team.
Unfortunately, shortly after this race Ellen hurt herself while rock climbing and was ruled out for the rest of the season. This was a big blow for Ellen and the team as we had high hopes for her this season.
Up next was the long trip up north to Fort William. Practice was cut short for the team due to high winds but once the gondola was open the team pushed hard in practice. This was the first time both Josh and Jeremy had ever been to Fort William and for them both to come away in 12th place in their respective categories was a great result.
Joe managed to hold his run together and get another podium. Injury would again play its part this season with Joe having a small crash at Rheola. Thinking it was just a dead arm 8 weeks later he found out that he had a full thickness tear of the tendon in his shoulder and would need an operation to repair this. Looking to next year now the first-time nerves have gone, and the team will improve. He is now working hard to get ready in time for 2019 season.
As well as nationals the team entered local races, the Pearce series and IXS in Europe. We would continue to have success throughout the season especially at the nationals.
One of the highlights for the team was seeing Josh get selected to represent Team GB at 4 World Cup races. This is an amazing feat for Josh and the team considering how small we are with limited resources. We have now had a rider represent Team GB for the last 5 years.
Overall the team had 15 podiums, two 5th places overall in the British national series. A 1st and two 5th places overall in the Pearce race series.
For 2019 we will be joined by a new Youth rider, Tom Shakespeare with Josh moving up into the Elite ranks and Jeremy moving up to the ultra-competitive Junior category. Once healed, Joe will fight in Grand Vets.
Sadly, Ellen won’t be racing next season as she needs more time for her injury to heal.
Many thanks to Unior and 2pure for their support this season.
Facebook: /TeamAstonHill/Back to Main Menu
2pure is pleased to announce a new partnership with Myagi, the online training platform for retailers and their staff.
Founded in 2013, Myagi is designed to help retailers improve customer service and drive sales on the shop floor by offering targeted product knowledge for front-line sales associates through their own connected devices, to supplement the in-store visits of the 2pure area managers. Retailers with existing 2pure accounts will be granted access to a growing number of brands within the Active and Cycle categories from the Edinburgh-based distributor’s broad portfolio, including Compressport, Body Glide and POC.
Benefits to the retailer include direct access to a brand’s training library, which can be implemented store wide in minutes, through user-friendly, engaging content accessed directly on the smartphones and tablets of staff. There is no cost to the retailer (a Pro plan with additional features is available) and no cap on the how many staff can access the lessons, allowing all staff to view 2pure brand content which is easily understandable, quick to complete, and readily usable.
2pure Senior Brand Manager, Mark Downie said “with a growing portfolio of brands, coupled with a strong network of retailers throughout the UK and Ireland, an online training platform ensures we can reach all of our customers with the latest tech and product knowledge from existing brands, or convey key messages immediately when we launch a new brand. For this, Myagi is the perfect platform to keep staff up to date and gives them the tools to drive sales.”
Retailers can register interest by contacting their area manager or can find out more by getting in touch.Back to Main Menu
Chamonix and its surrounding valley in the shadow of Mont Blanc always has a distinctive draw to runners, especially during UTMB week at the end of August. One of the shorter races during the week-long ‘world summit of trail running’ is the OCC, starting in Orsières in Switzerland, through Champex-Lac and finishing in France in the streets of Chamonix. My plan for 2018 had been to focus on relatively shorter races and try to utilise speed built through cross-country and marathon training earlier in the year, so putting an entry in the ballot for 56km OCC seemed like the right option (other races vary from 100km to 170km, and even the multi day 300km+ PTL).
Aside from 2 weeks enforced rest in July with a tweaked back (changing shoes of all things), preparation for the race had been great, with strong runs at the Ben Rinnes Highland Games, and the Glenshee 9 race. I managed to get through the days leading up to the race without spending too much time (or money) in the UTMB expo, and resisting the urge to eat too much ice cream so I was fairly relaxed as Thursday approached. An early morning bus journey through twisting Alpine passes delivered us to the start line where runners gathered in the narrow streets of Orsières – a little too crammed as I had to apologise in my best French as I tried to squeeze past hundreds of runners towards the head of the race. I could only battle through so many selfie sticks and started the race well down the field, so after a slightly rushed first mile meant I was able to work my way up to 13th position by the first checkpoint, 10km in at Champex-Lac. After a long descent from Champex, with a few sub-6 min/miles for good measure, we began the first major climb to La Giète as a fairly sizeable pack. I lost a few positions on this climb as the real mountain goats skipped away, but managed to really push the steep, technical descent in to Trient, at 25km with 1795m+ of climbing. Happy with how I was able to hammer the descents and stride out on the flats I was being conscious of hydration and food intake beginning the 2nd major climb of 625m to Les Tseppes. Again, I slipped back a few positions on this climb, and after a run-in with a rather large cow on the aptly named Alp Bovine, I settled in to a good rhythm on the long descent to Vallorcine and edged back in to the top 20. After a few lemon wedges (don’t ask) and some coke, I felt good leaving the Vallorcine aid station beginning the long drag up to Col de Montets and eventually Argentière, the penultimate checkpoint at 45km and 2860m+, picking up a few places on the way thanks to some flatter and runnable sections. The eventual ladies winner, Ruth Croft left the checkpoint just behind and we ran together and chatted up the long 5km climb up to La Flégère before descending 8km flat out to the finish at Chamonix. I have run this descent numerous times, but not with 50km in my legs, but it was a case of letting fly and trying to catch the 2 runners who were only minutes ahead. Didn’t manage to reel them in (thanks in part to the new road crossings!), but ultimately, I was happy to finish the 56km/3486m+course in 17th (5h52m). Felt a little worse for wear after finishing, but nothing a few cups of tea and plenty of pizza couldn’t fix!
A good result for my final focus race, and a decent end to a great year of racing, with lots of positive boxes ticked, including achieving goals of top 10 in Scottish XC, a 2.29 marathon, and top 20s at both World Long Distance champs and OCC. Enjoying a bit more cycling now, before some final fell races & relays, and the cross-country season begins. I’ll also plan 2019 with my coach, and 2Pure ambassador, Paul Giblin (@pyllon) – more long weekends of training and racing in Europe, as I plan to target the Skyrunning series, and potentially another road marathon.
My role within 2Pure allows me fortunate access to a lot of great kit, much of which I used during training and racing at OCC, including:
Top: Compressport Black Edition Training Tee
Shorts: Compressport Trail Under Control Shorts
Jacket: Compressport Thunderstorm 10/10 Black Edition
Socks: Feetures Light Cushion Mini Crew
Pack: Nathan Vapor Krar 4L / Compressport Free Belt Pro
Nutrition: Honey Stinger Chews & Waffles / Mule Bar Fruit Pulp / Run Gum
Hydration: Osmo Active Hydration
Other/Recovery: Body Glide / Compressport Full Socks Oxygen / Tiger Tail Classic Roller
Any questions about the kit used, please do get in touch!
You can follow Eóin on Instagram at @eoin.ruaBack to Main Menu
2pure are excited to announce our partnership with Moustache Bikes, we will work together to further develop and build the growing e-bike brand in the UK market.
Moustache have the strong belief that e-bikes are an incredible opportunity for the development of cycling and we at 2pure couldn’t agree more.
We are committed to further the good work done by Velospeed in bringing Moustache to the UK. We will develop and support our dealers with Moustache’s increasing resource and inventory levels in what is an engaging and growing market in the UK.
The Moustache range, which is exclusively Bosch powered, is a structured collection with 8 families to cover all the different riding needs: urban, all road, road fitness, mountain bike and kids’ bikes (the only non-ebike line), so you can find the right Moustache for you! They have built an enviable reputation for performance, quality and focus in the category.
George Bowie, 2pure Managing Director commented:
“Moustache represent style, quality and innovation. They are a brand and team which closely align with our core values. I couldn’t be more delighted to have been chosen to work with their team and represent Moustache, offering their range of e-bikes to our customers. We see the innovation of e-bikes to be an integral part of developing the cycling industry and look forward to providing a dynamic range of e-bikes to our dealers”.
Greg Sand, Moustache Co-Founder added:
“First of all, I would like to thank Nick and John from Velospeed for the good job that has been done so far, and their involvement behind the brand since the beginning.
Today Moustache has become a leading brand on the e-bike premium segment, with 50% of our business in France and 50% all over the world.
The UK is clearly identified as a growing market, therefore we have decided to reinforce our actions with a stronger organization, able to cover the whole UK in term of business but also technical support.
I am glad to start this new step with George and the 2Pure guys! It was crucial for us to find a team sharing our values, understanding the brand and its added value”.
ABOUT MOUSTACHE BIKES
Moustache is based in the Voseges region of France, home to our childhood memories, our families, and our values. We strongly believe that the strength of a company is based above all on its employees, and we’ve built ours around our complementary skills. After starting out as two bike-lovers crazy enough to embark on such an adventure - Manu (development) and Greg (sales) - we now have more than 80 people working on the development and production of our bikes. Every moustache is unique, every moustache is recognisable, every moustache has a strong identity, just like our bikes!
Moustache Bikes are represented in the UK by 2pure Ltd.Back to Main Menu
2pure are excited to announce our partnership with MuleBar.
MuleBar makes energy bars, energy gels, fruit pulps and protein bars for exercise and everyday needs. Their products are natural, delicious and have a high nutritional value.
With a fully Organic and Vegan range, a commitment to 1% FOR THE PLANET, and a focus on Fair Trade ingredients wherever possible, the range tastes great and performs great.
George Bowie, 2pure Managing Director commented:
“Having been long term fans of the brand and their creative flavours, it is great news we can now offer even more nutrition brands to our dealer base. We understand the importance of offering the best selection of products and brands to our retailers allowing them to see us as a solution provider. We are excited to be able to offer MuleBar to our customers along with our complementary brands”.
Denis Gargaud, MuleBar CEO added:
“The UK market is very important for us not only because of its size. This is sentimental for the us as a brand is born in the UK and is produced in the UK. We feel we have found the right partner with 2pure to spread out values to this important market. We are also seduce by the human size of the company which fit with our organisation. Exciting time for the brand as the look as recently changed.”
MuleBar is a brand of natural energy products for sport. At MuleBar we believe there is no energy like natural energy which is why MuleBar is made from 100% natural, seriously tasty ingredients. MuleBar is committed to environmentally responsible fair trade. In becoming a member of 1% for the planet, we donate 1% of our revenue to the following organisations: Ne jetez plus, Mountain Riders, and Mountain Bikers. These organisations are very active in alpine preservation.Back to Main Menu
2Pure is delighted to bring to the UK market, Earthwell, a brand that makes premiumquality stainless steel drinkware. Earthwell’s goods are made for active outdoor adventurers, who play hard, push boundaries, and place a high value on design, function, performance, and durability.
Earthwell will mark its UK launch at Keswick Mountain Festival in June, as the OfficialSponsor of the Water Refill Points.
Earthwell strives to connect emotionally with consumers engaged in outdoor pursuits and action sports. With this in mind, wecould not think of a better event to partner our UK launch with than Keswick Mountain Festival.
Recent news articles in the UK have documented that in the UK, 2.5 billion coffee cups and millions of single-use water bottles are thrown away each year. Earthwell believes the best way to combat single-use is to make superior performing drinkware with versatile and highly functional design so that people won’t want to drink out of anything else.
Based on the performance and build criteria expected by the outdoor adventurer and urban dweller alike, Earthwell’s drinkware is equally at home in the mountains, at camp, on a commute or traveling around the globe. Blending eye-catching aesthetics with high performance and quality manufacturing, Earthwell incorporates numerous innovations: EarthGrip™ powder coating, TempLock™ vacuum insulation, ThermaGrid™ insulated caps, Kewler™, Roaster™, Woodie™ and LoopD™ drinkware designs.
Earthwell is a proud member of 1% for the Planet and gives back to organisations taking steps to make a positive impact in the world. Earthwell pledges 1% of sales to protect wild places and restore natural
environments we love to spend time in because preserving the treasured playgrounds is paramount for that we all utilize to hike, ski, bike, surf and play.
Simon Lock, 2pure Brand Manager commented:
“2018 sees the launch of Earthwell onto the global market, with the team behind the brand having over 50 years experience as product design and brand building specialists with comprehensive knowledge and experience in the hydration category. 2pure are pleased to be bringing to the UK market a fresh, new brand to the hydration and bottles category. Earthwell produces high performance stainless steel
drinkware that are reusable, recyclable and very relevant to the current social drives to minimise plastic use. We believe Earthwell has developed some of the best performing bottles and cups with great shelf appeal and offer the UK market a great opportunity to grow sales in this expanding category.”
Scott Rolfson, Earthwell Co-founder has this to say:
“Earthwell aims to design and produce the highest quality, premium finished stainless steel drinkware imaginable – top to bottom, inside and out. Our offerings are made for active adventurers, who play hard, push boundaries and place an exceedingly high value on function, design, performance, and durability. Earthwell preserves and protect your thirst for adventure.”
Nicola Meadley, Keswick Mountain Festival director, adds:
“We are taking various steps to reduce the environmental impact of the festival and adding the water refill points to the Festival Village is one of those. For this initiative, Keswick Mountain Festival is delighted to be working with the Earthwell team to promote a more sustainable approach to hydration at events and also help launch the brand’s great new range in the UK.”
Earthwell products are in-stock and now available for immediate purchase from the 2pure B2B (www.2pureb2b.co.uk), our Internal Sales Team (0844 811 2001) or from your local 2pure Account
Earthwell is a young but seasoned hydration brand, formed by international product design and brand building specialists. With a brand ethos ensuring function complements the aesthetic, their premium
drinkware is fresh and relevant to the category.
Earthwell features timeliness design, unrivalled finishing and is made with proprietary technologies that stand up to the extremes of nature.Back to Main Menu
With over 20 years in the Sports Industry, Warren Smith joins the 2pure sales team.
George Bowie, 2pure Managing Director, had this to say;
“First and foremost, we were looking to recruit someone who is trusted and respected within the sports industry. Warren’s longstanding relationships with his customers is a testament to the trust they have in him. Our business is focused on helping our customers grow by delivering unique tools that help sales in retail. Often this comes from creating new categories, or increasing category sales, we are not in the business of eroding business, we aim to add value to our retailers and their customers. Warren is the perfect person to help communicate our objectives and he will receive the full support and backing he needs.”
Warren Smith, newly appointed Active Northern Sales Account Manager for 2pure, commented;
“2pure is a business I have admired during my career and I felt this was a good time for me to add value and help with the team’s ambitions. It is a fresh dynamic company that listens and stands behind it’s brands and customers and I look forward to the journey I have embarked on with them.”
2pure recently added Body Glide and FlipBelt to their Active portfolio of quality brands which include Compressport, Feetures - the number 1 Specialty Run Sock brand in the US, Nathan, TigerTail Massage, KT Tape - the number 1 global brand of Kinesiology Tape, OS1st - famous for their Plantar Fasciitis Sleeve and other Base Layer Bracing products, Honey Stinger, Osmo and Topo with their unique fit that has seen them win several awards in the press recently.
If you wish to book time with Warren please get in touch by email () or phone 07711 558 802.Back to Main Menu
The 2pure Sales Team is now complete with our latest addition - 2018 is turning out to be our most exciting year yet.
2pure welcome Body Glide - the market leader in skin protection.
Bill Sternoff CEO Body Glide had this to say:
“Body Glide enjoys great sucess, loyal customers, and appreciates being in the UK for almost twenty years as we enter the next phase of the brands growth with 2pure.”
George Bowie, 2pure Managing Director, added:
“Our goal at 2pure is to partner with the market leader in each category and Body Glide is the epitome of this strategy. We understand the importance of offering the best selection of products and brands to our retailers allowing them to see us as a solution provider. We will work with our customers to enhance the instore selection on Body Glide and mazimise the customer opportunity. Body Glide represents the clear No.1 in skin protection and we are excited to be able to offer it to our customers along with our complementary brands.”
ABOUT BODY GLIDE
Born under the California sun, made to keep you active. Since 1996. Body Glide are dedicated to developing protective skincare products for everyone looking to be pain-free while being active. Body Glide are the leader in anti-chafing and blister prevention products. Don’t rub, glide!Back to Main Menu
2pure solidifies its commitment to invest in their sales team with recent recruitments.
A big shake-up in company structure and staff has led to the introduction of an almost all-new 2pure sales team in 2017, one that the company believes to be the strongest yet in its now more than ten year history.
Driving these significant changes has been the 2pure management team’s commitment to investing in the sales team and company, ensuring that 2pure continues to offer the industry leading service that they constantly strive for.
INTERNAL SALES ACCOUNT MANAGER
Andrew joined us at the beginning of July assuming the role of Internal Sales Account Manager for Cycle, but he will also assist with our Active brands.
Hugely experienced in cycle retail, Andrew is well-suited to handling questions and offering support on any discipline – a keen road cyclist and contender for Edinburgh’s most suave commuter, he’s also happy on the trails, or filling a frame bag and taking off on a bike-packing tour to Norway.
If you call our Internal Sales Team, it’s likely Andrew you will speak to, but you’ll also see him at trade shows supporting the external sales team at select events throughout the year. If you would like to place an order, or have a product query, don’t hesitate to give Andrew a call.
Phone: 0131 449 4147
CYCLE NORTH AND IRELAND
Blair joined the 2pure team in the early summer taking on the role of managing 2pure’s team of Territory Account Managers, alongside being a cycle territory manager himself for the North and Ireland.
Having worked at some of the most renowned UK cycle distributors, many of our retailers will already be familiar with and know Blair. In the time since he started at 2pure, Blair has slotted in well to his role and is already bringing a new level of customer relationship to our North and Ireland territory.
Phone: 07834 451 690
ACTIVE NORTH AND INTERNAL SALES ACCOUNT MANAGER
Another early summer addition, Eóin (pronounced Owen - don’t get that wrong!) has joined as Internal Sales Account Manager and Active North and Ireland Territory Account Manager.
Eóin is a highly accomplished athlete, spending much of his time running in the hills and taking part in gruelling events. Part and parcel with his personal experience outdoors, Eóin has a great understanding of athletes needs and can offer brilliant advice and support to go with that. Eóin’s personal and professional experience, and approachable manner, makes him a key member of our new sales team.
Phone: 0131 449 4147
Rodney is the longest standing member of the 2pure sales team, having been with the company for nearly two years as Cycle Territory Account Manager for the Middle region.
Having worked for some of the biggest brands in cycling and outdoor, Rodney has an abundance of knowledge focussing on building brand presence and directly helping our dealers reach their goals.
Phone: 07714 292 170
Mike is another newcomer that brings a huge wealth of experience - 24 years in the bike industry to be precise, the last six of which have been spent working alongside Blair Whiteside.
“It feels good to be working for a family run business again, working within a small team of experienced, knowledgeable people to help grow the great bunch of brands we have across our Cycle and Active portfolios. I’m looking forward to working with the customers I already know and building partnerships with those I am yet to meet.”
Mike enjoys spending time in the outdoors, trail running, cycling and surfing - when life with a young family allows.
With a good understanding of all cycling disciplines, their routes to market and what it takes to make them profitable for our dealers, Mike takes on the role of Cycle Territory Account Manager for the South.
Phone: 07540 690 021
ACTIVE SOUTH ACCOUNT MANAGER AND TECH REP
Dan took up the role of Active Tech Rep and South Territory Account Manager early this year. Dan visits retailers to provide product training, product introduction and act as a face-to-face sales person.
Starting his career as an Assistant Manager, before progressing to Store Manager at Sweatshop, Dan has gained exceptional skills through the training he received whilst at the chain. Also a highly accomplished runner, Dan hopes to soon run a sub-2 hour, 20 minute marathon to earn himself a GB vest. This level of commitment, alongside his retail and sporting experience, makes Dan perfectly suited to the 2pure Tech Rep and Territory Account Manager role he’s been getting stuck into this year.
Phone: 07921 038 500
Blair had this to say about moving forward into 2018 with 2pure’s sales force:
“I am proud to lead our new team of driven, dedicated and experienced salesmen into 2018. Both our internal and external sales teams are highly motivated to provide industry leading customer service to all of our customers. We are all proud to represent so many high-quality brands”.Back to Main Menu
2pure has announced that they have been appointed as a distributor for Schwalbe in the UK and Ireland, effective immediately.
George Bowie, 2pure Managing Director, added: “The Schwalbe name is recognised across the world, and the brand has a unrivalled reputation for innovation, quality and durability, I am confident that our partnership will benefit our customers and our offering across our portfolio. We have been conscious of making sure our brand mix offers real value to the dealer and we feel Schwalbe is the right fit with 2pure to maintain this approach.”
Schwalbe is a German manufacturer of bicycle tires. The company is a third generation, family owned business with global reach. Schwalbe produces a wide range of tires for different cycling applications, but it is best know for it’s commuting, touring and utility tires.Back to Main Menu
Donnelly Sports, which has been licensing the Clément name from Pirelli since 2010, has ended its use of the trademark.
All of the current Clément Cycling designs and tread patterns were developed and are owned by Donnelly Sports’ Donn Kellogg, who will continue all of the tyre models and names under the new brand, Donnelly Cycling. Kellogg unveiled the new branding at Eurobike 2017.
“The tread patterns, the tire model names and the wheels were all designed here in Colorado beginning in 2010 at the time of trademark licensing. People ask for our tires by model name such as PDX, MSO, and USH which will all be rolled under the Donnelly brand name.”
2pure is currently selling through remaining stock of Clément Cycling product in anticipation of the newly branded Donnelly Cycling tyre range arriving later this year. Please note that during this crossover period, there will be Clément models showing out-of-stock which will not be replenished, and instead will be replaced with the equivalent Donnelly model when these become available.Back to Main Menu
2pure is delighted to bring to the UK market, GRAYL, a market leading brand in the purifier category.
GRAYL, based in the USA, has spent several years developing the technology and refining the design of their new product range. This has culminated in the launch of the Ultralight Purifier Bottle, which utilises patented technology to deliver clean, drinkable water, incorporating both a water purifier and a drinking/transport bottle in one simple to use device.
Simon Lock, 2pure Brand Manager, commented:
“2pure is delighted to have been appointed as distributor for GRAYL, with their innovative solution for ensuring clean transportable drinking water in the outdoors, we look forward to bringing the brand to the UK.”
2pure see GRAYL as complementary to its current brand portfolio and look forward to bringing it to our customers.
Founded in 2012, GRAYL was inspired by two global travelers, Nancie Weston and Travis Merrigan, and their concerns about global plastic pollution and the poor quality (health, taste, odor, clarity) of water that people around the world endure daily. Nancie and Travis are committed to changing the status quo by making practical and durable filtration and purification solutions.Back to Main Menu
It is with great pleasure that we announce the addition of Blair Whiteside to the 2pure sales force.
Blair is one of the best sales people we have met, and his reputation precedes him. Blair’s new role with us will be as Sales Manager, where he will keep everything in check with our Account Managers, as well as looking after the retailers in the North Territory (Scotland and Ireland). Having worked at some of the most renowned UK distributors, many of our retailers will already be familiar with and know Blair, so we hope he will slot in really nicely to his new role, bringing a new level of customer relationship to our North Territory.
If you need to get in contact with Blair, he can be reached on firstname.lastname@example.org or 07834 451690.Back to Main Menu
COMPRESSPORT has appointed 2pure as distributor in the UK and Ireland, effective immediately.
In just 9 years, COMPRESSPORT has redefined the compression apparel market. Coming from a medical research background and specialist in sports compression, the range of products is like no other. Combining leading technologies with the latest trends, their aim is to always innovate and surprise their athletes.
Whether it is to improve performance, enhance recovery or to help travel in the best possible condition, COMPRESSPORT contributes to overall wellbeing of athletes and their everyday lives.
Before release, all products are tested by top level athletes who give their insights and feedback. This ensures the products meet the exact needs of the athletes. COMPRESS PORT now has over 500 professional athletes endorsing and using their products on a daily basis, including current and past world champions.
Jordi Sole, founder of COMPRESSPORT commented:
“UK should be one of the first markets in Europe, if not the first. Our company is now mature and the number of products we have is important enough to match the expectation of a demanding market like the UK. I think we eventually found the perfect partner. Based in Scotland, 2pure has the experience as well as the human and logistic resources, the knowledge about the market and the will to work with and for COMPRESSPORT .
Our first contacts with Mr George Bowie, founder and owner of 2pure reflect the good atmosphere we can sense throughout all the people working at 2pure.
The team quickly understood our philosophy. They are as demanding as us and are also willing to make COMPRESSPORT the number 1 compression brand in the UK. We look for distributors with whom we can build real friendships and we have no doubt that will be the case with 2pure.
Welcome on board George and the 2pure team!”Back to Main Menu
￼I think we eventually found the perfect partner.
2pure has announced that they have been appointed as a distributor for Clarks Cycle Systems in the UK and Ireland, effective immediately.
Clarks Cycle Systems are a leading supplier of components and accessories to the bicycle industry worldwide, with a diverse range of aftermarket and OE products.
Tony Wright, owner of Clarks, commented:
“We are excited to team up with 2pure as a partner in the UK and Ireland to further develop our position in the home market for Clarks. I am confident that in 2pure we have a distributor who will deliver unparalleled service levels to Clarks’ stockists.”
George Bowie, 2pure Managing Director, added:
“Clarks is a much loved British brand with UK IBDs and we are delighted to be working with them to bring a wide range of products to the UK market. Clarks always offers good value to the consumer and a high margin to the dealer, and this involvement helps to strengthen our support to specialist dealers and their workshops.”
Clarks products are in-stock and available for immediate purchase from the 2pure B2B, our Internal Sales Team (0844 811 2001) or from your local 2pure Area Manager.Back to Main Menu
I am confident that in 2pure we have a distributor who will deliver unparalleled service levels to Clarks’ stockists.
We are delighted to announce the addition a key new player to the 2pure team; Rodney Rouse.
The arrival of a new person is always an exciting time, but we are particularly looking forward to working with Rodney with his wealth of knowledge and skills!
Rodney Rouse takes control of our new Middle territory as a Territory Account Manager for both our Active and Cycle arms of the business. Having worked for some of the biggest brands in cycling and outdoor, Rodney brings an abundance of knowledge to a role that focusses on building brand presence and directly helping our dealers reach their goals. Rodney will be visiting dealers and introducing himself soon, and can be contacted on 07714 292170 or email@example.com.Back to Main Menu
Taipei Cycle Show: A major success with well-earned awards
During the 2016 Taipei Cycle Show 2pure were delighted to be presented with the European Distributor Awards for Eddy Merckx Cycles by the CEO, Rob Beset.
The spotlight was not just on 2pure, as part of the season preview, we were shown the 2017 Collection. Presented by Rolf Singenberger, which generated nothing but positive feedback.
‘Being part of the success of Eddy Merckx is exciting – our teams work well together and we all share the common desire to deliver bikes to market that can carry the famous name of Eddy. We are honoured we can be part of this amazing period in the brands development and we look forward to a great year in MY17. We are inspired by what they are doing!’. commented Mark Downie, Senior Brand Manager at 2pure.
Georgie Bowie, MD at 2pure said ‘The new team at Eddy Merckx Cycles are showing their commitment to ensuring the brand is positioned in it’s rightful place in the global market. It’s great to be part of the journey and we appreciate the partnership’.
If you would like to speak to 2pure about Eddy Merkcx Cycles, please contact firstname.lastname@example.org or call us on 0844 811 2001
*image: L-R, Mark Downie, George Bowie, Rob Beset.Back to Main Menu
Unior UK has announced that 2pure will be its exclusive distributor of tools to the cycle trade in UK and Ireland, effective as of April 1st 2016.
Stock will be available as of February 1st to coincide with the launch at Core Bike Show in the meantime.
Founded in 1919 and headquartered in Slovenia, Unior has been making high quality hand tools ever since, and can now boast one of the largest ranges of hand tools of any brand, it said.
George Bowie, MD and founder of 2pure, said:
“Not only does Unior offer the comprehensive range of specialist cycle tools necessary to operate an effective workshop, we are also able to offer all of the general use tools that are equally necessary. From the smallest wrench to the largest workstand, virtuallyall of the tools are made in Slovenia by Unior, and all are made to the same high standard.”
Paul Whittaker, UK Sales and Marketing Manager commented:
“Unior tools can provide everything required for a quick roadside repair job, an enthusiast’s home workshop, a pro race team mechanic’s kit, and of course a fully equipped dealer service centre.
“From the lifetime warranty to the extensive range of spare parts, we stand by our products as we know how much a mechanic relies on our tools to get the job done.
“Unior products also meet internationally recognised standards for performance, safety, and environmental considerations.”
Bruce Fina, International Sales at Unior added:
“We are excited by the potential we have to expand the distribution of our European designed and produced tools that we are testing daily with teams such as Etixx Quick Step, Movistar and Trek Factory Racing. We are looking forward to supporting the UK dealer network by partnering with 2pure, starting at the forthcoming Core Bike Show, where there will be an extensive display of the tools and workstands accompanied by some attractive introductory offers and competition.”
For further information contact: email@example.comBack to Main Menu
We are looking forward to supporting the UK dealer network by partnering with 2pure
We are delighted to welcome the tallest member of the team to 2pure, Tom Corfield, as Internal Account Manager for 2pure Active.
Tom is a keen snowboarder, kite surfer, trail runner and cyclist (basically think of any action sport, Tom does it) and has experience on the road and in retail. His retail experience comes from running and managing seven Billabong stores in the South, so we’re sure he can empathise with the needs and requirements of our dealers.
Welcome to the team Tom!Back to Main Menu
We are pleased to announce the arrival of Ben Sutcliffe.
Having worked at Madison in stock control for the last 16 years and for Edinburgh Bike in the buying department for 5 years back in the 90s he brings a fresh look at how we do things. Ben comes with vast experience in the cycle industry within buying and merchandising. He will be helping our merchandising department and also manage the implementation of our new warehouse system.Back to Main Menu
2pure Ltd is pleased to announce their appointment as distributor for the TomTom Bandit Action Camera to the Cycling, Outdoor, and Snow markets within the UK.
Following a successful launch in the Consumer Electronics market earlier this year, TomTom and 2pure will work together to build a presence in these specialist sports channels.
George Bowie, MD of 2pure said:
“We have wanted to be involved in the important Action Camera market for some time, but only when the right opportunity became available. The TomTom name is recognised across the world, and the brand has an unrivalled reputation for innovation, quality, and user-friendly products, so I am confident that the TomTom Bandit Action Camera will satisfy a real need in the market.”
Andrew Stocks, Sales & Marketing Director – TomTom Sport added:
“ TomTom has achieved great success with recent introductions into the Sports channels, and with the market knowledge and experience that a specialist distributor like 2pure can provide we are confident that this success will continue within Action Cameras. 2pure is already working with the right dealers that we want to be with, and they will be able to
provide the focus that we need to establish ourselves in this competitive market.
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Leading Performance Brand Celebrates Edinburgh Distributor at International Sales Meeting in NYC
SHARON HILL, Pa. (July 28, 2015) NATHAN the Running Essentials leader in creating purposefully-designed hydration, visibility and performance gear, is proud to announce the presentation of the Distributor of the Year Award to 2pure. The announcement was made at NATHAN’s annual International Sales Meeting, which took place recently in New York City.
“2pure is a valued partner that aligns with our values, is highly regarded in its markets as an expert and provides excellent service to its retail base,” said NATHAN CEO, Bridgit Lombard. “Additionally 2pure is a brand builder and market creator that works closely with us as a true partner. It is integral to establishing NATHAN’s success globally, both now and as we look ahead.”
The Distributor of the Year Award is designed to celebrate the distributor that emulates the core values that NATHAN stands for and brings the brand’s campaigns and merchandising to local markets in unique ways that drive growth. In just four years, 2pure has proven their passion and pride for the industry through investments in their own infrastructure to help better support the brand, as well as investments in NATHAN products. Based in Edinburgh, 2pure is always strategic in its category growth across each of its distribution channels – from leading UK retailers, like running retail stores Runners Need and Run4It, to department stores, like John Lewis. “It’s hugely rewarding to have our team’s commitment and creative approach recognized by one of our premium brands,” said George Bowie, Managing Director of 2pure. “NATHAN listens to our market and supportsus in execution; it always feels like a partnership. It’s fantastic to work with
NATHAN – they get what it takes to be a successful global brand.”
Further highlighting their strategic thinking and innovative tactics, 2pure continually goes the extra mile for both the retailers it represents and NATHAN. Some of its recent tactics include inviting top UK running retailers to The Running Event in Austin, creating NATHAN Team UK (led by ultrarunner Paul Giblin) who act as dedicated ambassadors, and the hiring of the first International Tech Rep to provide on-the-ground support for retailers to execute in-store campaigns. As part of the award, 2pure will receive an employee entry and roundtrip to New York City for the NYC Marathon in 2016.
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George Bowie, MD at 2pure explains “Over the past 3 years Louise McAlpine has established KT TAPE with the UK consumer by exhibiting and supporting athletes through an extensive list of events. I would like to thank Louise for doing a great job raising the brand’s awareness and firmly establishing it in the UK market.”
“KT TAPE is the dominant player in kinesiology tape and is the No. 1 brand in the world.” explains Paul Keenan MD KT TAPE Europe. “We have invested heavily in building the brand’s awareness with the consumer and now we are focused on increasing distribution making the brand readily available to the consumer. 2pure are the perfect partner to help us achieve this in the UK. We have a clear plan to support them to achieve our aggressive goals for the UK.”
George Bowie added “As Paul says, KT TAPE is the No1 tape brand in the world and it is our responsibility to establish KT TAPE as the No1 tape in the UK. We are looking to continue to increase retail distribution and make the brand available in multiple markets
across the UK. A new and improved pricing model and extensive product offering are now available and we are already seeing sales increase. KT TAPE fits perfectly into our business model.”
What Is KT TAPE:
Whether you’re training for your first marathon, getting ready for your next game, reaching a personal fitness goal, or just trying to get through the day, you already know that nothing slows you down faster than pain and injury. KT TAPE is lightweight, comfortable to wear, and can be used for hundreds of common injuries such as lower back pain, knee pain, shin splints, carpal tunnel syndrome, and tennis elbow, just to name a few.
KT TAPE not only looks good, but it also provides 24 hour relief per application for days at a time through sweat, strain and humidity, and can even be worn in water thanks to our specially designed adhesive.
KT TAPE is applied along muscles, ligaments, and tendons (soft tissue) to provide a lightweight, external support that helps you remain active while recovering from injuries. KT TAPE creates neuromuscular feedback (called proprioception) that inhibits (relaxes) or facilitates stronger firing of muscles and tendons. This feedback creates support elements without the bulk and restriction commonly associated with wraps and heavy bracing. KT TAPE gives you confidence
to perform your best.
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2pure /Active have set up a brand new Team Website for our elite team of Ultra runners.
Team manager Stephen Gildea: “Team Nathan UK was set up to support some of the standout ultra runners in the UK with the best kit in the industry. The aim has always been to help these incredible athletes achieve their potential in races and adventures.
In return, the team gives us real honest feedback on how the kit performs, from day-to-day, trip-to-trip and season-to-season across all the conditions they face throughout the
year. From snowy mountain-tops, to muddy trails and desert canyons.
Whilst the elite team race at the
sharp-end we believe running should be accessible to all and we hope to
inspire and support others. It’s not about the winning. The journey is
always more important than the result.
The aim has always been to help these incredible athletes achieve their potential in races and adventures.”Back to Main Menu
We are delighted to say that 2pure Active has been performing outstandingly well during the first quarter of 2015. In light of this, and the fact that we are continuously striving to improve our services for dealers, we are excited to announce that Peter Farquhar has joined the team.
When it comes to sports and the outdoors Peter is no new-comer, having spent most of his life racing on all types of two wheels or coaching all types of athletes in strength and conditioning. Before joining 2pure, Peter specialised in cycle coaching, personal training, and strength and conditioning, so he has a great understanding of the needs and wants of athletes.
Peter’s role at 2pure is as Sales Account Manager for the Middle and North, where he is looking forward to connecting with new people during his life on the road! Welcome Peter!Back to Main Menu
Nine Point Nine the sister company of 2pure has been transferred to 2pure and will now operate as one company.
“Ultimately this makes it simple for our customers and brands whilst being more efficient to operate. Whilst still maintaining separate teams, 2pure/Cycle and 2pure/Active, we are working much closer to help our customers have the simplest and most efficient service we can offer.”
Sales Director Marco Librizzi
“Working alongside 2pure Cycle can only benefit both sides of the business, it gives both of our dealer bases the ability to easily order, without the need of two accounts”
2pure/Active General Sales Manager Rob McclennanBack to Main Menu
Richard Peploe recently joined 2pure as a Non-Executive Director. He will also hold a place on the company board where he will work with the Senior Management team to deliver on the business plan. Peploe recently left his role as Brand Director at Madison after 22 years of service.
Richard Peploe said:
“Please allow me to give you a summary of my background and explain what my role is at 2pure.
I have worked in the cycle trade all of my life since leaving University. In my first role I spent 8 years at the Edinburgh Bicycle Co-op, one of the leading cycle retailers in the UK. I later moved to Madison, the leading cycle distributor in the UK. Since the year 2000 I held the role of Brand Director.
I decided to leave Madison this year after 22 years of service for a life of semi-retirement, although not ruling out a part time role in the industry if a suitable opportunity became available. 2pure provides that opportunity.
I did not want to be associated with any business with a poor reputation and many major problems to be overcome, such as limited ambition, precarious finances, weak systems, or inadequate staff, for example. I felt that 2pure got all that right, and more besides.
I did want to be part of a business that could take advantage of my years of experience, knowledge, and contacts - where I could make a difference, secure in the knowledge that the business was capable of delivering on the plans that we agree between us.
It will be exciting to be back with a (relatively) small and nimble business that can really focus on the brands that it represents. The Brand Management team already does some great work for the brands that 2pure represents, and I aim to enhance that where I can to ensure that we provide a market-leading service to our partners.
During my time at Madison the company grew to be the leading distributor of top brands in the UK cycle market, with a reputation across the world for effective brand management. I look forward to using that experience at 2pure.”
George Bowie, Managing Director:
“It is a testament to our existing team and the strength of the business that Richard wants to be associated with 2pure.
I believe Richard will be a great asset and will help each of us maximise our potential within the business. We have some aggressive growth plans and I am confident that by taking advantage of Richard’s knowledge and contacts, we will be better placed than ever to achieve them.”Back to Main Menu
I believe Richard will be a great asset and will help each of us maximise our potential within the business.
As we continue to grow our brands and think of ever more creative solutions to the unique challenges that the UK markets offer, our marketing team grows also!
We are pleased to present our strongest ever team, with the addition of two new young Marketing Assistants; Robyn Bowie and Ellie Brown.
Robyn joins us on a years placement from Edinburgh Napier University where she is currently studying Business with Marketing. Having spent the summer of 2013 working at Coronet Peak Resort in New Zealand during their snow season, and with her passion for hockey and cycling, Robyn is perfectly placed in her role at 2pure. Bringing fresh a perspective and new ideas, we are excited to have Robyn on board for the year!
Ellie is our newest recruit having recently graduated from the University of Leeds with a degree in Management with Marketing. She has already worked at some amazing events including the London 2012 Olympics, Royal Ascot and The Open. With a keen background in mountain biking, skiing and hiking, Ellie is already showing that she fits in perfectly with the team. The fact that she loves baking and bakes on a regular basis has nothing to do with it…
Robyn and Ellie join Marketing Manager, Barry and PR, Events & Athletes Manager, Stevie to help do what 2pure do best; build businesses by adding value.Back to Main Menu
As our portfolio expands to include 3 bike brands, we have taken the decision to add a new Territory Account Manager to our team. We will now have 4 account managers visiting you, our lovely dealers.
Please welcome Mike Williams (pictured right). Mike will cover our southern territory which includes the M4 corridor and south. Mike has extensive experience in the industry with stints at Mavic, Raleigh and One Industries. He rides both mountain bikes and road bikes regularly and has just completed a triathlon that involved riding up Alpe d’Huez for the bike stage. Nuts!! We are pleased to have Mike on board, he will be visiting dealers from the 4th of August.
As Tony lives in Leicester we have decided that covering the entire south of the UK was a bit much, so we have carved Tony a new smaller area we are calling East (refer to Map). Tony will now also have responsibility for all national accounts.
We are also changing Cumbria around, from 1st August Andy Nicholson will look after this area. He has lost some of his patch to the new east territory but we need to keep Andy on his toes, we wouldn’t want him getting bored.
Scott will continue to look after Scotland, NE England, Ireland and maybe Iceland.Back to Main Menu
We are delighted to announce the belated welcome of Sharon Noonan and Chris Feltham to the 2pure team.
Sharon is new to our finance department and will be your contact for credit control and accounts assistance. Sharon is responsible for ensuring that our customer accounts are kept up to date. With over 20 years of experience in credit control, we are confident she will ensure invoices are paid in a timeous fashion.
Chris is new to our sales team. Office based, Chris will be at the end of the phone to receive or make sales calls. With over 10 years of experience as a retailer and a veteran of 21 years in the bike industry, Chris is here to help you in any way he can. If you call our sales team, chances are you will talk to Chris. He will be on the front line, alongside Wilma Ralston, helping you get exactly what you need. We are excited to have them on board, building upon the great team we have at 2pure. Please get in touch with either of them for assistance in either accounts or sales.Back to Main Menu
Eddy Merckx Cycles have today announced that they have appointed 2pure as their new distributor in the UK & Ireland.
Rob Beset, CEO at Eddy Merckx Cycles explained:
“This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner. The UK market is an absolute priority for Eddy Merckx Cycles. That’s why we look forward to work with a partner that is focussing so much on high-end ‘brand building’.” Mark Van Wegen, Export Manager at Eddy Merckx Cycles, is equally enthusiastic: “The good contacts with an extensive dealer network as well as their current brand portfolio were decisive for us to cooperate with 2pure. We go for it!”
Eddy Merckx is investing in growing their international footprint whilst staying true to their innovation strategy. The recent appointment of Rob Beset as CEO of Eddy Merckx will help shape the next phase of growth.
George Bowie, MD at 2pure added:
“We believe that with the appointment of Rob Beset the company and brand is in good hands. At 2pure we value relationships and look forward to working closely with Rob and his team to achieve their goals for Eddy Merckx.”
Every product of Eddy Merckx Cycles pays tribute to the rich heritage of the greatest cyclist of all time.That is why Eddy Merckx Cycles strives to produce the best and most attractive racing bikes and win over the largest number of cyclists. In this way the rich history of people and bicycles is linked to the future of the brand in a modern and even innovative manner. The company was founded by Eddy Merckx in 1980 and is still headquartered in Belgium. Eddy Merckx Cycles distributes high-end racing bikes in more than 18 countries through 15 distribution partners.
Within the Benelux the brand is sold by some 85 official Eddy Merckx Cycles dealers. Eddy Merckx Cycles presently sponsors the Topsport Vlaanderen-Baloise, Wallonie-Bruxelles and Jo Piels Pro Cycling teams.
More information: www.eddymerckx.comBack to Main Menu
This is a dream start. Only a month as CEO at Eddy Merckx Cycles and I can immediately announce the cooperation with this new, strong partner.
We are pleased to announce that 2pure’s revenues grew 20.5% during the first quarter of 2014. This is a significant achievement considering we no longer distribute Clif Bar and Crankbrothers. Our “like for like” sales were up 60.4% which is a testament to our existing brands, the commitment from everyone inside the company and the strong relationships we have built with our very supportive customers.
Since the start of the year 2pure has added 4 new brands to their portfolio, Osmo, Honey Stinger, Neil Pryde and most recently Eddy Merckx. We have invested in developing our sales, brand and marketing teams to ensure we can deliver the same success’s for our new brands whilst continuing to grow our existing loyal brands.
2pure has a strategic plan that is focussed on growing the business 76% over the next 3 years. The senior management team has been installed over the past 2 years to enable us to take the next step. We will be recruiting 6 new people during the next 18 months and we are set to continue to focus on our Core Purpose “to build businesses by adding value in ways which improve the experience of all participants in every interaction”.
Our sister company Nine Point Nine, focussed on distributing to the speciality Run, Outdoors and General Sports market have had a stellar Q1 with 114.2% growth and 229.4% when we look at like for like sales.
Nine Point Nine success is coming from 3 brands at this time, Nathan, Feetures and Mio. We have had real success by working closely with our retail partners helping them grow these categories in store. We are not in the business of eroding markets, rather we are looking at ways to help the consumer get a better experience out of their activity whilst helping the retailer to increase their revenue. We have also just launched Osmo and Honey Stinger and are seeing strong signs for demand as they are unique products in what is a growing market segment.
Nine Point Nine’s strategic plan aims to grow revenues by 193% over the next 3 years whilst employing an additional 5 people during the next 18 months. Our focus will remain on on our existing brands and any new brands that approach us will only help to accelerate our growth.Back to Main Menu
All ProForma orders can now be securely paid online through our B2B site. Yes, that’s right! As much as we love speaking to you, no longer do ProForma accounts need to place an order online to then spend time on the phone paying for the order.
This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.Back to Main Menu
This move completes the drive towards a streamlined process of online ordering that allows us to maintain our industry leading service.
We are proud to welcome NeilPryde, one of the most innovative and elegantly engineered road bike brands in the world to the 2pure portfolio.
NeilPryde began in 1970 with Neil Pryde’s desire to develop cutting-edge equipment that would allow him to fulfill his Olympic sailing dream. This competitive streak still runs through everything they do and has led them to create a range of cutting edge road bikes that continue to turn heads in the cycling world.
We have looked forward to working with a road frame brand of this quality from our inception and NeilPryde has provided the perfect match.Back to Main Menu
Recently we made the big decision to relocate our warehouse and bring the company closer together. After a week of transporting products and stocktaking, we started shipping from our new premises in Livingston.
In addition to the warehouse move we have appointed Rob MacLennan as our new Operations Manager. Rob has been successfully responsible in bringing our warehouse operations back in-house and will continue to oversee all stock, warehousing and shipping.
We are confident that this move will allow us to offer the industry leading service level that we constantly strive for.Back to Main Menu
Over the last year we have been working tirelessly to bring what we believe to be some of the best products available to the UK market. We have proudly added six new brands to our portfolio, strengthening both our road and mountain bike category offerings.
Introducing Tate Labs, Dual Eyewear, Galfer, Nathan, Glacier Gloves and ICEdot.
These brands offer products catering for all kinds of cycle consumer and we believe that they will fit in very well here at 2pure. For more information on each of the brands and their products, please have a look at the specific company profiles in the “Our Brands” section.Back to Main Menu
As we continue to grow 2pure as a company we are always delighted when the opportunity arises for us to welcome great new people to the team.
We are excited to tell you that we have employed two new Brand Managers, who between them will be in charge of the majority of our brands allowing them to specify their skills towards getting the most out of companies we represent.
Mark Downie makes a welcome return to 2pure after a number of years managing a successful Edinburgh bike shop. Mark has a passion for great products and an ethos that will compliment 2pure’s Core Purpose.
Ross Millar is a new face in the 2pure office, but is certainly not new to the world of bicycle retail and distribution. His previous experience at companies specialising in both online retail and bicycle distribution make him a great addition to the team.
Iain Baird has also joined 2pure as Commercial Director who will be overseeing the company’s needs, handling daily business issues, managing company associations and finance. Iain’s primary role will be seeing that 2pure operates as efficiently as possible which will in-turn allow us to continue pushing the industry standard service that we strive for.Back to Main Menu
How product gets to market continues to evolve - brands are going direct to retailers, some brands are going direct to consumers and retailers are creating their own brands. Change is natural and welcomed, but who knows what the long term will look like.
“We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now”, explains George Bowie, 2pure’s founder. “We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands.”
2pure has added 4 new brands to its current portfolio. These new brands are positioned towards being road focused, which strengthens 2pure’s category offering.
· Chamois Butt’r · Clement · Kinetic · Rolf PrimaBack to Main Menu
We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving 10 years from now.
When we decided to overhaul our company website we knew it needed more than a nip/tuck. We sent it to bootcamp and we knew it was going to be a while before we were happy with the results. We finally have a new company site that we are proud of.
This ‘News’ section will be updated around once per week with anything from brand news, company news, product launches and press. If you want to keep up with us in real time ‘like’ us on Facebook or follow us on Twitter.Back to Main Menu
It’s super fun, it’s well executed and it’s on our doorstep, so it would have been rude of us not to get involved in Tweedlove, the 10 day Mountain Biking festival taking places in the glorious Tweed Valley.
The festival kicks off next weekend with the all-new POC King and Queen of the Hill enduro on 27th May. Its the first event POC have sponsored in the UK and its a perfect fit. We’ll also be exhibiting our wares at the Glentress 7 XC endurance race. All we need now is some sunshine.Back to Main Menu
Pedro’s have recently teamed up with Levi’s as the official tool sponsor for the launch of their new commuter clothing range.
To launch the range there will be mini bike workshops set up in their flagship store on Regent Street and their pop up store in Boxpark, Shoreditch. Both locations are busy commuter zones and an excellent opportunity for us to market Pedro’s to a whole new audience who don’t read cycle magazines.Back to Main Menu
Interested in becoming one of our retailers? We'd love to hear from you. Please email firstname.lastname@example.org with your contact details and business address.