Coros Wearables teams up with 2pure to lead brand & sales strategy in UK & Ireland

Posted: Sep 21, 2020

Coros Wear­ables teams up with 2pure to lead brand & sales strat­e­gy in UK & Ire­land, effec­tive on 1st September.

Dan Suher, Direc­tor, Glob­al Sales & Mar­ket­ing Coros Wear­ables has this to say:

Coros has been active in Europe for a few years now and is enjoy­ing suc­cess with our per­for­mance and ultra-long-last­ing endurance watch­es for run­ners, hik­ers and moun­taineers. 2pure is in a unique posi­tion to pro­vide Coros with spe­cial­ist chan­nel dis­tri­b­u­tion across cycle, run and out­doors and we are proud to be work­ing with 2pure on our next phase of growth.”

George Bowie, 2PURE Man­ag­ing Direc­tor, added:

Our goal at 2pure is to part­ner with inno­v­a­tive, dis­rup­tive and desir­able brands, which Coros deliv­ers head on. We under­stand the impor­tance of bring­ing dis­rup­tive brands to mar­ket to cre­ate noise and inter­est from end users which trans­lates into demand for our retail­ers. Coros is a solu­tion based brand pro­vid­ing an effi­cient and intu­itive user expe­ri­ence with unique func­tion­al­i­ty and per­for­mance. We are excit­ed to be work­ing with Coros to devel­op the brand and dis­tri­b­u­tion across the UK and Ire­land through our loy­al and ded­i­cat­ed retailers.”

Coros prod­ucts will be in-stock from 10th Sep­tem­ber, avail­able to order from the 2pure B2B (www​.2pure​b2b​.co​.uk).

Our Inter­nal Sakes Team (0844 811 2001) or your local 2pure Area Manager.


Coros is a per­for­mance sports tech­nol­o­gy com­pa­ny that helps ath­letes train to be their best. For COROS it’s all about out­doors, moun­tains, and a pas­sion­ate active lifestyle. We com­bine high grade hard­ware with inno­v­a­tive tech­nol­o­gy to pro­vide endurance ath­letes with the gear they rely on in the world’s most extreme envi­ron­ments. Advanced tech­nol­o­gy with an effi­cient and intu­itive user expe­ri­ence is at our core – when you use a COROS prod­uct, you know you are get­ting a tool that has been designed, test­ed and per­fect­ed for the ath­lete, by the ath­lete. COROS users have set World Records and been to the high­est point on earth, push­ing our prod­ucts to the extremes. At COROS, cre­ation and inno­va­tion is nev­er end­ing. Our cus­tomers, the ath­letes make COROS – be a part of our com­mu­ni­ty @COROSGlobal on Face­book and Instagram.


2pure is a dis­tri­b­u­tion busi­ness focused on adding val­ue to the brands we bring to the active lifestyle mar­ket. Every brand has it’s own DNA and we pride our­selves on our abil­i­ty to com­mu­ni­cate this to the UK audi­ence. Found­ed in 2006, our aim is to build busi­ness by cul­ti­vat­ing close rela­tion­ships with every­one we work with: col­leagues, sup­pli­ers, brands and consumers.



Coros is dis­trib­uted by 2pure Ltd.

Please con­tact marketing@​2pure.​co.​uk for more infor­ma­tion and high-res images.

< All News