Nuun and 2pure Partner from April 2021

Posted: Apr 04, 2021

2pure is excit­ed to announce our part­ner­ship with Nuun. We will work togeth­er to fur­ther devel­op and build the mar­ket-lead­ing hydra­tion brand in the UK and Ireland.

Nuun CEO, Kevin Ruther­ford had this to say;

We’re so excit­ed to join forces with 2pure to expand our impact and inspire more muu­v­ment through bet­ter hydra­tion in the UK and Ireland.”

George Bowie, Founder of 2pure added:

Hav­ing always admired Nuun for their pio­neer­ing work in devel­op­ing the hydra­tion cat­e­go­ry, it is a real priv­i­lege to get the oppor­tu­ni­ty to work with the brand. We are excit­ed by the chal­lenge of edu­cat­ing the con­sumer on the ben­e­fits of Nuun, to dri­ve the demand not just for sport, but for improv­ing hydra­tion and well­be­ing in every­day life.”

2pure’s mul­ti-chan­nel dis­tri­b­u­tion mod­el across Cycle, Run, Out­door, Gro­cery and Phar­ma­cy pro­vides the exper­tise and rela­tion­ships to con­tin­ue the mis­sion of Nuun to keep every­one as hydrat­ed as possible.


"We’re so excited to join forces with 2pure to expand our impact and inspire more muuvment through better hydration in the UK and Ireland"


Nuun is a com­pa­ny ded­i­cat­ed to keep­ing you hydrat­ed as human­ly pos­si­ble. They began as the first com­pa­ny to sep­a­rate elec­trolyte replace­ment from car­bo­hy­drates. Over a decade lat­er, Nuun Hydra­tion is hydrat­ing the plan­et one run­ner, cyclist, climber, moth­er at a time- the list goes on, join us!

Nuun has become a key prod­uct for more and more peo­ple in the UK, and 2pure is excit­ed to expand the UK prod­uct offer­ing and growth into new mar­ket­places, includ­ing offer­ing a direct-to-con­sumer plat­form for the UK which launch­es in ear­ly May 2021.

2pure will reach out to all cur­rent Nuun stock­ists to offer sup­port dur­ing the dis­tri­b­u­tion tran­si­tion. For trade enquiries and if would like to become a stock­ist, please con­tact our sales team.


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