Knog Multi Channel
Australian product design business founded in 2002, Knog products are designed in Melbourne, but used all over the world. They are the lovechild of co-founders Hugo Davidson (designer) and Mal McKechnie (engineer) who started working together long before Knog, and shared the same design philospophy: to make “unboring” things and re-think how these simple - or complex - products look, feel and function.
Knog are focusing on two segments within the generic ‘outdoor’ market; Camping and Hiking, and Running. The PWR ecosystem, wearable plus and Bandicoot offer the ‘outside’ enthusiasts a comprehensive range from which to pick from for their fun times.
Knog believe urban is an attitude; modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties.
We believe that as a company, it is important to embrace new and adaptive designs and drive these into markets and cultures where they can co-exist. At our core we strive to bring solutions to problems and with that products that have functionality.
With Knog this represents the running and outdoor market, and a natural choice.